Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic messages tucked within it?
We picked 17 tech company logos that have hidden, subtle, or otherwise clever messages inside their famous brand marques. They include a Facebook logo that secretly indicates another company it hoped to kill, a message you won't get unless you understand Morse, and an actual cryptogram.
In Sony's Vaio logo, the letters V and A represent an analog waveform and the I and O represent a binary code.
Image credit: Sony
Facebook Places was Facebook's now defunct response to the check-in app Foursquare. Note that the red arrow is pointing at a number four ... an indicator of its intended target.
Image credit: Facebook
We love the Skitch logo because it looks like the feathers on an arrow, but those fletchings double as an S and its reflection.
Image credit: Skitch
Cisco's logo represents a digital signal that happens to take the form of the Golden Gate bridge, which is in San Francisco, the city after which the company is named.
Image credit: Cisco
You've probably noticed that Amazon's logo contains a yellow arrow that doubles as a smile, but did you also notice that it points from A to Z?
Image credit: Amazon
The squares in data analytics company Eighty20's logo represent binary code: The top line, 1010000, represents 80 and 0010100 represents 20.
Image credit: Eighty20
Sure, the logo for Twitter cofounder Biz Stone's Q&A app Jelly looks like a jellyfish. But it's also a brain.
Image credit: Jelly
Nintendo's Gamecube logo is famously clever: It's not just a cube within a cube, it also shows the letter G enclosing a C in negative space.
Image credit: Nintendo
The U.S. Cyber Command incorporated a 32-character code inside the gold inner rim of its seal. The link at the bottom of this image reveals its meaning.