Twitter Announces Support of GIFs, the Internet Goes Crazy
Twitter announced today that it officially supports animated GIFs, in addition to pictures, videos and regular text. As you can imagine, the Internet went crazy with people tweeting GIFs of all sorts of things. Cats, dogs, World Cup action. You name it.
As of this afternoon, there were more than 220,000 tweets about GIFs. It was a trending topic.
Some companies and other brands got in on the early action. Here's a small sampling of how companies large and small have used the new GIF capability for their marketing purposes:
Netflix used it as an opportunity to showcase Orange Is the New Black:
Um, hi Wendy's. This is making me dizzy:
Is there something on our cheek? http://t.co/MqyQYAFckr— Wendy's (@Wendys) June 18, 2014
Hootsuite was instructional:
Testing gifs on Twitter :D http://t.co/iSzCUokVQR— Nickelodeon (@NickelodeonTV) June 18, 2014
This is how we feel about GIFs on Twitter. http://t.co/OfWsNg1RKq— birchbox (@birchbox) June 18, 2014
Ellen DeGeneres expressed herself:
I just found out you can put GIFs on Twitter http://t.co/TkuJWhn5Zg— Ellen DeGeneres (@TheEllenShow) June 18, 2014
Search Engine Land had some fun at the expense of Google's Matt Cutts:
Entrepreneur Editors' Picks
Formerly Enslaved Black Man Nearest Green Taught Jack Daniel Everything He Knew About Whiskey. Today, the Founder of Uncle Nearest Premium Whiskey Celebrates His Legacy.
Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Years Learning Into 5 Days'
3 Expert-Backed Strategies for Staying Calm in Times of Confrontation
The CEO of Wayfair Has Helped Revolutionize Digital Shopping for 20 Years. Here's How He Handles Rocky Economic Conditions.
This Founder Went to Prison When He Was 15 Years Old. That's Where He Came Up With the Idea for a Company Now Backed By John Legend.
3 Signs You're Letting Pride Get in the Way of Being Successful
Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.