Alcohol

Powdered Alcohol Gets the OK From Federal Regulators, Faces Resistance from States

Powdered Alcohol Gets the OK From Federal Regulators, Faces Resistance from States
Image credit: Palcohol via Facebook
Palcohol
2 min read

Lovers of Tang and Emergen-C who wished there was a drink mix that could get them drunk – this one is for you.

Earlier this week, the Alcohol and Tobacco Tax and Trade Bureau approved a powdered alcohol mix. The mix, appropriately called "Palcohol," actually received the greenlight from the federal regulator last April. However, the bureau backtracked and the product hasn't been made available – until now.

Four varieties of Palcohol have now been approved by the federal government. However, several states already put plans in motion to ban powdered alcohol, including Colorado and New York.

Click to Enlarge+
Palcohol (Infographic)

 

Related: Chick-fil-A Is Finally Coming to New York City This Summer

Palcohol, created by wine entrepreneur Mark Phillips, comes in rum and vodka form, as well as mixed drink flavors "Powderita" and Cosmopolitan. The powders are intended to be mixed with water or another drink, and are expected to be for sale in the summer of 2015, according to the company website.

Critics of the product have claimed that the powdered product will be easier for minors to abuse and convenient for anyone to smuggle into public events. There have also been concerns related to potentially snorting the Palcohol. However, Phillips argues that the new product is being smeared by the liquor industry.

"The liquor companies have lots of money to lobby for what they want and we are no match for their deep pockets," Phillips writes on the Palcohol company website. "But should big money be allowed to make the laws?"

Related: Why Shake Shack's Danny Meyer Says the iPhone Helped End the Fast-Food Era

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Illegal Moonshine in Brooklyn? This Entrepreneur Says Not.