Job Recruiters Aren't Taking Advantage of Social Media in Their Search for Rockstar Hires

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Job Recruiters Aren't Taking Advantage of Social Media in Their Search for Rockstar Hires
Image credit: Shutterstock
Staff writer. Frequently covers franchise news and food trends.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Nothing about the job search is easy for either side of the equation.

The Internet presents a flood of choices to job seekers, with hundreds of sites, databases and websites to shift through. So when someone actually sees a job posting shared in his or her social media feed, it’s like a gift from the employment heavens.

Bambu by Sprout Social, an employee advocacy platform, interviewed 1,000 online respondents in March 2016 to measure its direct impact on the hiring process. Not so surprisingly, 44 percent of people said they would more likely apply for a job if they saw a listing on social media. Because of the platform, most likely coming from friends and family, job seekers placed more trust in the post or listing compared to other sources.

Related: Why Smart Entrepreneurs Are Swiping 'Right' on Recruiting Apps

But even though folks are yearning to find career opportunities in their news feeds, only about 9.4 percent of businesses use social media as a recruiting tool. It doesn’t help that employees want to share company news online, but 77 percent of them don’t feel encouraged to.

According to the survey, folks may feel that way because they don’t know if the company wants them to share anything in the first place. Others said they didn't have any time or just didn’t know what to share. Understandably, some employees were simply afraid to say the wrong thing or wanted to keep a separation between their personal and work lives.

Related: 5 Ways to Cut Down the Cost of Recruiting

The best way to solve the conundrum? Sprout suggests companies open a dialogue, addressing the issue with education and training.

It’d of course also help if companies themselves used social media more. After all, the best way to lead is by example.


More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.