Apple Has Taken Its Online Store Offline Ahead of Its Massive MacBook Launch Event Today Visitors to the website who try to buy something are greeted with a GIF telling them only that the company has 'got something special in store for you,' in multiple languages.

By Rob Price • Oct 27, 2016

This story originally appeared on Business Insider

A photo accidentally leaked by Apple of the new MacBook Pro.

Here we go, here we go, here we go.

Apple has taken its online store down ahead of its big event today, where it is expected to launch a slew of new products, including a radically revamped MacBook Pro and a new iMac.

Visitors to the website who try to buy something are greeted with a GIF telling them only that the company has "got something special in store for you," in multiple languages.

Image credit: Apple

The MacBook Pro is expected to get a massive overhaul, with highlights including a second, touch-sensitive screen that sits above the keyboard in place of the function keys, in addition to a fingerprint reader.

As well as a new iMac, we may also see an improved MacBook Air, and iOS 10.1, the first major update for Apple's mobile operating system.

The event kicks off at 10AM Pacific Time -- or 6PM in the UK. The whole thing is being livestreamed on Apple's website.

Rob Price

Rob Price is a technology reporter for Business Insider.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

By Cynthia Kay

Leadership

AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

By Cara Sloman

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

By Emily Rella

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.

By David Busker

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

By Emiliano Jöcker

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.

By Gaurav Aggarwal