35Under35

This Entrepreneur is Literally Milking the Cow

Today, Uppal's WooHooDoodh is selling almost 700 litres of unadulterated milk to about a 1,000 families in Pune.
This Entrepreneur is Literally Milking the Cow
Image credit: Entrepreneur India

They are the 35 boldest entrepreneurs of India who are changing the game in various industries and together they represent the optimism, inventiveness and boldness of India's millennial entrepreneurs. They have not just questioned the conventional wisdom but answered it with their fiery and risky business undertakings. They have inspired every young Indian to not shy away from breaking the status quo, rewriting the rules and transforming the world.

Entrepreneur Magazine is glad to present Rahul Uppal, the founder and director of Woohoodoodh who made it to our 35 under 35 special.

While consulting a client on the dairy business, Rahul himself started researching to understand the model. He says, “I was motivated due to the advanced stage of the White Revolution, which although generated quantity, but utterly left quality go down the drain.”

Today, Uppal’s WooHooDoodh is selling almost 700 litres of unadulterated milk to about a 1,000 families in Pune. Talking about the best moment in this entrepreneurial journey, Rahul says, “When I saw somebody just bought and started drinking milk from the carton itself”.

(This article was first published in the February issue of Entrepreneur Magazine. To subscribe, click here)

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