My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Finding Customers

How Do You Find Your First Customers?

The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors.
How Do You Find Your First Customers?
Image credit: DocuSign
Entrepreneur Staff
2 min read

This is an episode of our podcast, Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunesGoogle PlayStitcher, or wherever you get your podcasts.

How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy -- starting during his days at Ariba (which sold for billions), and extending into his current time as chairman of DocuSign.

Related: The Danger of Profitability: It Masks Deeper Problems

In this special live edition of Problem Solvers, taped live at Entrepreneur Live in Los Angeles, Krach explains how to turn a company’s first customers into valuable ambassadors.

Thanks to our sponsor:

Want to hear more great stories from entrepreneurs, founders, and creative thinkers? Check out the Proposify Biz Chat, hosted by Kyle Racki, co-founder and CEO of Proposify, the business proposal software platform that helps you close more deals, faster. Each week on the Proposify Biz Chat, Kyle interviews other business adventurers about how they’re switching things up, figuring things out, and making their businesses grow. You’ll learn about sales, marketing, growth, operations, entrepreneurship, innovation, and technology and you’ll get to know the people making things happen.

The Founder of Tough Mudder Explains How the Company Expanded Its Loyal Fan base