How Infographics Can Help Educate (And Engage) Your Audience

By
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Whether you’re a teacher, a marketer, or have pretty much any job that involves working with people, there are going to be many times where you are going to have to communicate complex or large amounts of information to engage and educate your audience.

Shutterstock.com

The average human attention span lastszzzzzzzz……sorry, we meant to say eight seconds! The point is, by the time you reach the end of this paragraph, most people would already have lost interest. Not great if you’re looking to persuade them to buy your product or learn a new topic.

Enter infographics: a visual presentation of your information that is digestible, easy-to-understand, and can communicate your key messages more effectively than regular ol’ text. Here’s how.

1. It highlights the important bits Of course, everything in that 50-page report you wrote is important. But let’s face it, some things are more important to know than others - and these are things you’ll want your audience to take home.

Using an infographic instead of paragraphs of text means you can get straight to the point, and shed the word count in the process.

2. It increases information retention Not only do infographics hone in on the most important information, but the use of visuals actually help to increase retention of that information.

This is because humans can remember up to 80% of what they see, but just 20% of what they read. Our visual memory is so strong that at times we can even identify incomplete visual elements (we love playing guess the logo game!).

Using appropriate icons or imagery with text therefore helps with memory recall.

Related: Marketing To Millennials: Building A Communications Strategy

3. It makes statistics understandable Statistics presented in tables or text make it difficult to analyze data or read trends (and, frankly, are a complete snoozefest).

This is where infographics really shine, as you can show multiple statistics together in a way that is really clear and simply laid out. You’re still presenting a lot of information, but it’s much easier to identify trends and outliers.

4. It breaks down difficult concepts Using an infographic format can help to explain difficult concepts like big data really simply, and also works well for visualizing processes or timelines.

Infographics make a powerful tool when it comes to communicating with your audience, so next time you find yourself working on a report or presentation, cut down the writing, and start visualizing!

Related: Six Simple Tips For Designing Stunning Infographics

Carla Saliba

Written By

Carla Saliba is the founder of Infographic.ly, a data-design and visualization agency based in Dubai, supporting companies communicate data to its stakeholders clearly and effectively. 

Since launching Infographic.ly in 2013, Carla’s unique ability to make sense of complex information has piqued the interest of global brands. Her list of clients includes MasterCard, TED, Reebok, and Mercedes-Benz, among others. Carla’s work has also been featured in international publications, such as Wired Magazine, and Entrepreneur, in which she regularly contributes on the subjects of business, design, start-up culture and leadership. Although a trained architect for over nine years, and a 17 year career in design-related disciplines, it was upon completing her Master in Business Design at Domus Academy in Milan that she discovered her passion for infographics and entrepreneurial ambition to launch her own agency.

Carla’s expertise has afforded her invitations to speak at international conferences, as well as train government and educational institutions across the GCC to build design capabilities in-house. Her work with translating information through design has gained the attention of Apple for which she delivered an inspiring and educating sessions for business professionals to delve into creativity as part of the ‘Today at Apple’ series. Carla also devotes her time to local initiatives she is passionate about. She sits on the board of Omneyat, and is a Responsible Leader Alumni for the BMW Foundation.