6 Learnings From People Powered Marketing

Innovation in people management is the key to success and that leads to a fine customer experience as well

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We live in a largely digitized world today. Right from networking to cloud computing, digitization has penetrated every aspect of our lives. While it helps in ease of communication, we have yet not reached a stage in technology where anything could replace real people power. Here are my 6 learning's gathered in the two decades.

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1.      People Experiences Outweighs Event Engineering

You could have the best of visual delights, clutter-busting technology, and seamless execution; however, if you do not make people welcome when they enter the venue, all your effort in event engineering goes for a toss. For instance at work, while one focuses on technology, the team could put people over technology. One's constant endeavour should be to raise the people connects in all the experiences that we design.

2.      Business Is An Emotive Response

It is not ideas that help in the proliferation of business; it is people emotive connect to those ideas. While the idea could be path-breaking, our trade secret lies in the fact that our promotions and marketing plans are attuned to the specific client’s emotive connect with the ideas. We spend a lot of time gauging about the specific affinities of our clients so that we can design experiences that are not just world-class from a target audience point of view but also experiences that touch a chord with our client’s taste. We are just as good as the client tells us we are.

3.      Ensure That Delivery Meets Promise

Every business transaction is about setting the right expectations not just from a business point of view but from a people’s impression point of view. We need to take internal and external stakeholders into consideration while making business promises. We should strive to keep our delivery in tandem with the promises we make. While we tend to add a little extra to our delivery, we also constantly calibrate our promises to meet our delivery and vice versa. Overpromising and under delivering would be detrimental to every relationship which includes Client - agency and agency - employee.

4.      Stretch Yourself To Newer Possibilities

Innovation in people management is the key to success. While external deliverables call for innovation, so do internal ones. You may not always want to think out of the box, but if you could explore all the sides of the box, from all angles and unique standpoints it would make a great deal of difference. Perspectives make all the difference.

5.      Be Grateful, Thankful, Humble

“Be Humble You Are Made Of Earth, Be Noble You Are Made Of Stars”, this Serbian proverb is an attitude that we need to imbibe in our external and internal communication with people. A simple thanks, a grounded view will go miles in creating a business experience that is rewarding.

6.      You Can’t Do Everything By Yourself

This is more of an internal function within the organisation. This comes in tandem with values of humility. People need to understand that everything doesn't rest with them. Regular introspection and regular delegation help organisations go up the curve. To trust people with clients and ideas, while making them accountable for them, builds a robust organisation that thrives on ideas and meets deadlines of deliverables.

Lastly, we need to remember that we would forget the names of companies; we would never forget how people made them feel. For good or bad, it's always in our hands.

Prateek N Kumar

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Prateek N. Kumar dons many hats; he is a successful serial entrepreneur, a professional CEO, prolific business writer, an angel investor and motivation speaker. After spending nearly two decades working with teams selling everything from fireworks to soaps, to yellow pages and exhibition booths, Prateek chose to step out of his day job in 2011 to pursue his passion that’s when he founded NeoNiche, which has become a multi-million-dollar company . NeoNiche has won more than 21 awards including the "Rising star of India branding management company”,"Most admired experiential marketing company" and "emerging company of the year”. 

Apart from his role as CEO of NeoNiche, Prateek is a passionate speaker, presenter and content creator. He has spoken at many conferences and delivered many keynotes ,His most famous topics include Thinking like an Entrepreneur; Understanding Digital Disruption, Creating Value from Ideas,Branding in Digital era and Fail fast. He is also known for mentoring startup and also writes extensively on Entrepreneurship, leadership, Marketing and Digital Disruption.

He is been conferred with numerous awards including "CEO of the Year 2018”, "Bharat NavNirman Ratan Award” ,"Dr. Abul Kalam Excellence Award” ,"Business Leadership Award for best business practices” ,"Young Entreprenuer of the Year award 2015”, "International Business Leadership Award” and “Fastest Growing Indian Company Excellence award"

Outside of work, Prateek is an ardent supporter of Animal rights doting father to twin boys and his fur-kids,A yoga practitioner he blogs passionately on his experiences.