How Technology Is Revolutionizing the Indian Lifestyle
From food delivery to shopping technology has completely changed our lives for good
You wake up, groggily pick up your phone and swipe through countless emails, calls and app notifications. You get out of bed, get ready for work and with a few quick swipes on your screen, a cab arrives at your doorstep. While you are at work, a few more screen swipes and a vacuum cleaner cleans your home before you get back. Get home, and there’s no need to cook because your trusty phone can also have food delivered right to your doorstep.
As little as a decade ago, the above scenario would sound just as realistic as pigs flying, but today, this is our reality. Whether we realize it or not, technology has seeped in deep into our lives and pervaded through most of our daily tasks. Everything from how we eat to how we travel is laced with technology and this is quickly making the world an easier place to live in.
In India as well, the technological revolution is well underway. From simple apps to playing games on our phone, we’ve reached the stage where AI allows us to step inside the game and live it. While vacuum cleaning has been here for a while, we now have Wi-Fi and AI through which we can order vacuum cleaners to work with no human intervention. Here, then, is a detailed analysis of how every aspect of the Indian lifestyle has been impacted by technology.
Food Ordering & Delivery
A major transformation in the Indian food delivery industry came about when restaurants employed the internet and began taking orders online. The process further evolved as companies such as Swiggy and Zomato rolled out technology through which users could track their orders through an app. Partnering up with digital payment methods, food delivery apps have now completely digitized the food ordering and payment process so much so that we barely need to ever make a call to the restaurant. We could be sitting in a meeting and ordering our mom’s favourite pizza for her back at home or make dinner reservations while on our way back from work, all with a few clicks and swipes!
As smart TVs merged television channels with online content, home entertainment took a huge stride ahead. Instead of watching a small set of television channels, Indian viewers upgraded to on-demand viewing. Gaming on bulky consoles transformed into sleek Virtual Reality gaming platforms. Everything from books to music is now available on streamlined apps that are accessible and easy to use from the comfort of one’s home. Want to watch a chick flick? Just browse through Netflix on your large LED screen and you’ll get tonnes of recommendations. Feel like reading a mystery thriller in the middle of the night but don’t really have one on your bookshelf? Your e-reader will sort you out in minutes!
Artificial Intelligence has ushered in an era where machines are able to handle a huge chunk of human tasks. Home cleaning is one of these tasks that can be completely transferred to robots. Home cleaning robots are equipped with dirt sensing technology and can vacuum or mop floors independently. These Wi-Fi enabled robots can be accessed remotely using mobile phone apps. Consider a robot cleaning your house even when you’re not home and it sounds just like a futuristic novella. But it’s happening already! Companies are changing the way we perform everyday tasks with their state-of-the-art products which don’t just do a very thorough job but also turn out to be more cost-effective in the long term.
Evaluating technological revolutions, it appears that technology has had the most impact on the way we communicate. The ubiquity of texting, video calling and social networking is such, that it has made the humble landline phone obsolete. With their high-speed data connections and unlimited mobile apps for communication, mobile phones have become an indispensable part of our lives. Further, social media has ensured that we stay in touch with people across the globe from the palm of our hands.
A marketing veteran with more than fourteen years of industry experience in marketing commercial technology products, Pulak Satish Kumar is the COO of Puresight Systems Pvt. Ltd, the official distributor of iRobot products in India. iRobot the world’s pioneer practical smart appliances and robots manufacturing brand. In this role, he spearheads the brand’s Indian business operations, managing the administration, product development, market analysis, finalization of strategic alliances, technology procurement, and pricing of products based on market fundamentals and business requirements.