Run Smarter: HOVR By Under Armour

Under Armour has released five different styles of HOVR high performance running shoes.

Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Under Armour has released five different styles of HOVR high performance running shoes.

Under Armour

While each shoe caters to a different need from distance training to over pronation, they’re all outfitted with the latest technology from UA. The shoes are digitally connected, with a high-fidelity sensor in the midsole of the right-footed shoe that digitally connects to the MapMyRun app via Bluetooth Low Energy.

The sensor is low maintenance and fully protected from the elements, so it will last the lifetime of the shoe without needing a charge. This simple, seamless connection allows the UA HOVR shoes to track metrics from your run including distance, pace, splits, cadence, stride length, and lifetime distance.

Related: Time For Style: Apple Watch Hermès

Tamara Clarke

Written By

Tamara Clarke, a former software development professional, is the tech and lifestyle enthusiast behind The Global Gazette, one of the most active blogs in the Middle East. The Global Gazette has been welcomed and lauded by some of the most influential tech brands in the region. Clarke’s goal is to inform about technology and how it supports our lifestyles. See her work both in print regional publications and online on her blog where she discusses everything from how a new gadget improves day-to-day life to how to coordinate your smartphone accessories. Visit and talk to her on Twitter @TamaraClarke. #TamTalksTech