My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Franchises

How to Find the Right Payment System

In a mobile economy, being able to simply process credit cards is no longer enough. Here's what to look for as you search for a payment-system provider.
How to Find the Right Payment System
Image credit: Monkographic | Getty Images
Magazine Contributor
Associate Editor
3 min read

This story appears in the July 2019 issue of Entrepreneur. Subscribe »

1. Prioritize Anytime, Anywhere Payments

From Joey Rault, head of enterprise sales, Square

If you’re a quick-service or retail franchise, a traditional sale means a customer is entering a physical store and purchasing an item. But customers’ expectations of convenience keep getting higher, so we’re seeing many of the franchises on Square leverage self-service kiosks, e-commerce, and mobile apps to facilitate payments anywhere. For example, we work with Ben & Jerry’s, and if you’re a franchisee, a great place to sell is outside the store in the summer, or at the local high school football game. When you’re looking for a merchant service provider, be sure to choose one that can, in any circumstance, allow you to accept all forms of payment: mag stripe, chip cards, mobile payments, and gift cards. 

You’ll also want to consider how the provider presents data, which is critical to understanding your customers. Whether your annual revenue is $500,000 or $500 million, connecting the dots on customer data from different channels -- in-store, events, e-commerce, mobile -- may be difficult, especially if you have a different service provider for each. When a customer swipes a card, Square logs a record of that transaction associated with that customer’s name. Every future transaction will automatically show up there, and the franchisee can get to know not only that customer but also her purchase habits, like whether she typically buys in-store or online. This kind of information can guide future decisions that will be critical to a franchisee’s top-line revenue and scalable growth.

Related: How to Streamline Your Company's Purchasing

2Look for a Holistic Approach

From Steven Johnson, franchisee, Mr. Appliance 

Mr. Appliance, a Texas-based operation with more than 275 locations, offers in-home and in-office appliance repairs. Almost a decade ago, longtime franchisee Steven Johnson partnered with payment processor CardConnect because of its… 

a. Data. 

Easy-to-access transaction records are vital to Mr. Appliance’s business. Johnson uses CardConnect’s portal to pull up invoice numbers, purchase amounts, and transaction entry numbers, which makes it easier to reconcile invoices with proof of payment. 

b. Communication. 

Johnson values CardConnect’s quick response rate. If there’s ever a platform issue or the company can’t determine how a payment was processed, he says, his CardConnect representative replies right away.  

c. Personalized service. 

Johnson’s business recently enjoyed a growth spurt, and CardConnect notified him that the increase in processed payments qualified Johnson for additional savings on American Express transactions. “Three-fourths of a percent might not sound like a lot,” he says, “but we do more than $15,000 a day in credit card sales.”

Related: A Good Accountant Is Key to a Good Franchise Operation. Here's How to Find One. 

3. Unexpected Success

From James Meeks, CEO, MOVE Systems

What he expected: After the 2014 launch of his sustainable mobile food-cart company, Meeks signed on with Clover, a payment processing system that prides itself on personalization and could help him secure payment hardware that would withstand the bumps and thumps of a jostling food cart. 

What he got: In addition to hardy hardware, Meeks was able to customize the checkout experience through Clover’s integrative app store, which can help manage loyalty programs or encourage end customers to round up their purchase total for charity.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur