Chris Macomber is the CEO of Mountain View, Calif.-based WhoKnows, which offers an enterprise platform that helps companies better understand personal resources and skills in their organizations. Previously, he was director of product management at Lytro and held project-management positions at Reputation.com, Intuit, Cisco and Sapient.
Relationships
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Figure out how to collaborate to score referrals, make the right connections and close sales.
Sales Strategies
3 Ways to Beat Referral Fatigue in Sales
While social networking sites have made the task of finding potential customers easier, be sure you're targeting the right people in the correct manner.
