Karen Spaeder

Principal

Karen Spaeder is the Principal of Spades Digital Marketing, a nationwide provider of content marketing, SEO, and social media marketing solutions. A former editor and writer at Entrepreneur, she is an expert in content marketing and social media.

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More From Karen Spaeder

Marketing

3 Big Reasons Social Media Is Critical to Your Multi-Touch Marketing Strategy

As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach.

Buying a Franchise

Going Local: Why Franchisees Shouldn’t Rely on Parent Brands’ Social Media Marketing

National social media campaigns may drive awareness, but hyper-local campaigns actually drive business. Franchisees shouldn't overlook that.

Online Presence

The 6 Simple Steps of Running a Successful Social Media Contest

How to boost engagement, gain new followers and jumpstart marketing efforts with this tested social media outreach strategy.

Online Presence

Top 5 Social Media Marketing Pitfalls

Avoid these common mistakes to enhance your reach and prowess.

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