Mark Stevens is the CEO of
MSCO, a management and marketing firm based in New York, and the author of Your Marketing Sucks and God Is a Salesman . He's a regular media commentator on business matters including marketing, management and sales. He's also the author of the marketing blog, Unconventional Thinking.
Every successful company is a work in progress, so your pursuit of better performance needs to be relentless.
Four tips to boost sales, especially in a tough economy.
Once you know your clients' fear factors, you can find ways around them.
Practice the art of the thrill--dress to impress and go big or go home.
Make sales a seamless extension of every aspect of your life, and you'll see opportunities everywhere.
When you move from 'vacuum salesman' to trusted advisor you seal more deals.
No more hoping--true salespeople won't accept anything less than 'yes.'
There's no need for tricks when you're driven by the timeless tools of the trade.
A full pipeline won't fall into your lap--you have to make it happen.
Instead of saying 'thank you,' show customers some real appreciation by giving them your time.
Avoid these common blunders--or face suffering sales.
Don't ask your prospects what they want--tell them what they need.
Put the internet to work for you and drive sales by connecting with your customers online.
If you can solve clients' problems instead of selling them products, you'll become part of the team--and get rich in the process.
Prospects are always waiting to crush your sales pitch--so don't give them one.
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© 2016 Entrepreneur Media, Inc.