Mark Stevens is the CEO of MSCO, a management and marketing firm based in New York, and the author of Your Marketing Sucks and God Is a Salesman. He's a regular media commentator on business matters including marketing, management and sales. He's also the author of the marketing blog, Unconventional Thinking.
Every successful company is a work in progress, so your pursuit of better performance needs to be relentless.
Four tips to boost sales, especially in a tough economy.
Once you know your clients' fear factors, you can find ways around them.
Practice the art of the thrill--dress to impress and go big or go home.
Make sales a seamless extension of every aspect of your life, and you'll see opportunities everywhere.