Rachel Meranus is vice president of communications at PR Newswire, an online press release distribution network based in New York. Get more information about PR Newswire and public relations with their PR Toolkit for small businesses.
Marketing
Winning Award Competitions
Five steps to find and submit the best application and publicize your win.
Marketing
Five Ways to Build Public Speaking into Your Marketing Plan
No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts.
Growth Strategies
Spotlighting Your Social Responsibility
Strategies to keep people from thinking you're only in it for the money
Marketing
How to Judge Media Opportunities
With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
Marketing
Grab the Holiday Spotlight
These simple tricks of the trade can help you make the most of your seasonal PR efforts.
Technology
Don't Let Your Video Get Lost in the Crowd
Use these expert tips to create content that gets you noticed.
Marketing
Do Your Videos Command Attention?
Use these expert tips to create content that gets you noticed.
Marketing
Sharpen Your Social Media Intelligence
Proactively monitor how your company is represented in blogs, Facebook or Twitter.
Marketing
Become an Industry Expert
Offering your wisdom to the media is a great way to further your brand.
Marketing
Take Advantage of Twitter
How to leverage the latest social media craze to benefit your business
Marketing
Do More with Less
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
Marketing
Unearth the Hidden Publicity Gems in Your Business
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Growth Strategies
Reaching Beyond Borders
With Web 2.0, opportunities abound for small businesses to target customers far and wide.
Marketing
Teaching Old Dogs New Tricks
Understanding the changing face of journalism can be the key to getting more coverage for your business.