Rachel Meranus
Rachel Meranus is vice president of communications at PR Newswire, an online press release distribution network based in New York. Get more information about PR Newswire and public relations with their PR Toolkit for small businesses.
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Winning Award Competitions
Five steps to find and submit the best application and publicize your win.
Five Ways to Build Public Speaking into Your Marketing Plan
No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts.
Spotlighting Your Social Responsibility
Strategies to keep people from thinking you're only in it for the money
How to Judge Media Opportunities
With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
Grab the Holiday Spotlight
These simple tricks of the trade can help you make the most of your seasonal PR efforts.
Don't Let Your Video Get Lost in the Crowd
Use these expert tips to create content that gets you noticed.
Do Your Videos Command Attention?
Use these expert tips to create content that gets you noticed.
Sharpen Your Social Media Intelligence
Proactively monitor how your company is represented in blogs, Facebook or Twitter.
Become an Industry Expert
Offering your wisdom to the media is a great way to further your brand.
Take Advantage of Twitter
How to leverage the latest social media craze to benefit your business
Do More with Less
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
Unearth the Hidden Publicity Gems in Your Business
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Reaching Beyond Borders
With Web 2.0, opportunities abound for small businesses to target customers far and wide.
Teaching Old Dogs New Tricks
Understanding the changing face of journalism can be the key to getting more coverage for your business.
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