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Entrepreneur, Blogger and Speaker
Safaa Nhairy is an entrepreneur, blogger and speaker. She has founded Leader Media in London and iMediaRt in Casablanca. Both companies are communications agencies specializing in media relations, PR, event management and copywriting services. She has also launched and run several other ventures and is always on the lookout for the next opportunity.
Safaa also teaches and gives seminars. Passionate about helping the youth help themselves, she blogs regularly and posts videos on her YouTube channel on topics of entrepreneurship, leadership & communication. She dedicates a lot of her personal time mentoring and coaching young professionals and aspiring entrepreneurs.
Safaa contributes to Entrepreneur Middle East and writes about entrepreneurship and business-building. After Casablanca, Washington DC and London, she currently resides in Paris. She holds a Bachelor's degree in Communication from George Mason University in Virginia, USA as well as a Master's degree in International Commercial Law from City University in London, England.
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Studying and learning are no longer confined to the classroom- internet users can learn anytime and anywhere with just a tablet or a smartphone.
With an internet connection, a laptop and a camera, today's young entrepreneur can run an empire from their bedroom.
How Moroccan entrepreneurs send their customers into the arms of their competitors and what they can do about it.
Uncertainties and lack of information are some of the challenges young entrepreneurs face in Morocco, which often leads them to make mistakes that can be rather costly.
With large cosmetic brands integrating argan oil into their product lines, this natural product endemic to Morocco has now become a "must-have" in the beauty business.
Despite the complexity of the markets and the scarcity of the resources available, young Moroccan entrepreneurs hustle to create their own jobs, stay in the market, bring value and participate in the development of their country's economy.
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