4 Ways to Use Drip Email Campaigns to Drive Conversions 'Dripping' is easy to set up with various platforms and makes your sales teams job easier. Here are some suggestions.

By Small Business PR

This story originally appeared on PR Newswire's Small Business PR Toolkit

The world of marketing and sales has a lot of overlap. They work hand in hand and both teams win when efforts are synchronized and best practices are used. Email marketing is a term that many are familiar with. How often do you think about dripping (several scheduled emails sent to leads to land a meeting or close a deal)? Just like an email marketer builds up a list and blasts them continually with special offers and updates, doing the same with sales will result in more meetings and more closes.

Not all salespeople drip and this gives your business an opportunity to stay fresh in the minds of your prospective customers by increasing your touch points. Dripping is easy to set up with various platforms and makes your sales teams job easier by automatically sending follow up emails to leads. You should drip on a lead at least 7 times. Dripping platforms automate this process so that you can focus on building up your sales list and continually finding new leads rather than spending manual time following up with old ones.
There are several types of campaigns out there that are considered drip campaigns. Here are a few that you can try out in your sales organization to see how dripping increases your bottom line with minimal effort.

Related: Tips on How Small Business Can Stay Ahead of the Latest Google Algorithm Change

Thought Leadership Drip Campaign

Provide your leads with informative e-mails. These value-added, educational drip campaigns will show you as a market leader to your prospects and eventually drive them towards purchase. These can include top 5 lists, market research, tutorials, or case studies. Schedule all of your educational drip campaigns for the entire quarter in under an hour!

Stay-In-Touch Drip Campaigns

If you have a long sales cycle you'll want to stay in touch with your prospects. The more touch points you have, the more likely they are to close. Figure out how many touch points you want (ie: once a month) and set up these automatic reminders to your prospects to warm them up and increase your chances of winning their business.

Competitive Drip Campaigns

If you know that leads are doing business with a competitor (either by being noted during a sales call or shared during a questionnaire on your site, etc.) you can send specific emails to these educating them about what differentiates your company from the competition. This is a great approach to continually remind your prospects about your progress and make them feel warmer towards giving their business to you. Track who is opening the emails and follow up with them, as the more they read, the warmer of a lead they become.

Related: 5 Types of Blog Content That Keep Your Marketing Fresh

Act Now! Drip Campaigns

These campaigns are a great way to increase your sales. Any specials or promotions that you have going on should be sent in mass to all prospects. Send out automatic reminders that time is running out to take advantage of a particular sale or offer and stay fresh in your customers minds.

Written by Sarah Ware, co-founder and chief executive of Markerly

Editor's Pick

Related Topics

Leadership

A Guide to Effective Crisis Leadership — Key Steps to Lead Your Team Through Turbulent Times

The essential strategies and skills required to be a successful crisis leader and guide your organization through difficult times.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Business News

Netflix Is Mailing Out Its Last DVD Today. I Got the Very First One 25 Years Ago.

Netflix co-founder and founding CEO Marc Randolph tells the story of the first Netflix DVD that got sent in the mail — and one he wished never went out the door.

Data & Recovery

Get Up to Date on CISSP Security and Risk Management

Protecting your business is crucial, but you don't need to hire a full-scale IT and cybersecurity team to do it.

Personal Finance

5 Entrepreneurial Mindset Principles That Empower Financial Literacy

Adopting the right mindset is key to financial literacy. Follow these five guiding principles to enhance your understanding of wealth creation and growth.

Business News

'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch

Musk attempted to livestream his visit to the U.S.-Mexico border.