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Airbnb Hosts Have to Pull Out All the Stops to Snag Bookings Now — See How Going 'Niche' Can Pay Off In a crowded market, hosts are getting creative to grab attention.

By Amanda Breen Edited by Jessica Thomas

Key Takeaways

  • Decreased demand and increased supply are gripping the vacation rental market.
  • Some hosts find success by offering perks like "romance packages" and fresh eggs.

Airbnb and Vrbo hosts are in the middle of a summer slump, and for many, securing their share of bookings means finding new ways to stand out from the competition.

Increasingly, operators are capitalizing on a "niche" that piques renters' interest — while some consider leaving the rental business altogether, Insider reported.

Why is the rental market so crowded right now? It's the "perfect storm" of decreasing demand and increasing supply, courtesy of the remote-work, domestic-travel boom that peaked amid the pandemic and has waned since, according to Architectural Digest.

Related: Bachelorette Party in Airbnb Finds Hidden Door, 'Surveillance'

Now, hosts are getting creative by finding the niche that sets them apart.

Think the "Barbie-ish" Airbnb, complete with pink decor and plenty of social media opps, that's a hit with bachelorette parties in Tempe, Arizona, or this $8,000-per-night Brooklyn brownstone that's filled with "museum-quality" artwork and fully outfitted for filming.

But even small touches can make a big impact.

Missouri Airbnb host Ryan Villines told Insider he designed a "romance package," featuring items like chocolate-covered strawberries, heart-shaped rose-petal displays and wine starting at $100, to highlight his one-bedroom property on the Lake of the Ozarks — and three engagements have unfolded there to date.

Arizona host Jen Kelman provides guests with fresh eggs to capture her cabin's "country feel," per Insider. Still, there's so much that can and does go wrong with hosting's many variables, and she's considering a sale.

Related: Ashton Kutcher and Mila Kunis List Beach House on Airbnb

Both Villines and Kelman told the outlet their profits are down year over year — from $7,000 to $5,900 and $5,400 to $4,000, respectively.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

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