Get All Access for $5/mo

You'll Soon We Able to Take a Zoom Call Inside an AMC Movie Theater The two companies announced a new partnership this week.

By Emily Rella

Irfan Khan | Getty Images

The pandemic and lockdown restrictions created new ways to utilize video conference software, from Zoom happy hours to real estate open houses via FaceTime.

But now that many of us are back to meeting IRL, it hasn't stopped Zoom from continuing to make innovative partnerships. Movie chain AMC theaters will offer virtual Zoom Rooms where moviegoers can discuss cinema — or take a work meeting — from the comfort of the movie theater.

The partnership is targeted toward companies with remote workers or businesses where workers are "decentralized" and will offer theater rooms (usually sized between 75-150 seats) to host virtual meetings and events in three-hour time blocks that businesses can sign up for online.

"AMC has an abundance of attractive theatres at centrally located venues in city after city after city, each with ample seating capacity, especially so during daytime hours on weekdays when most meetings take place," Chairman and CEO of AMC Theatres, Adam Aron, said in a release. "Our state-of-the-art sight and sound technology is widely renowned and has made gathering in movie theatres one of the most popular out-of-home entertainment options in the United States. Zoom Rooms at AMC broadens our scope, as we now can participate as well in the multi-billion market for corporate and other meetings."

The concept will roll out in 2023 though it was not specified when and will debut in 17 major U.S. markets. AMC will provide food and beverage and offer the potential of private movie viewings, as well as other concierge offerings for an additional cost. AMC did not specify exactly what the rental rate will be in each market.

It's the latest move by the once-thriving movie theater chain that nearly hit bankruptcy in 2021 but was saved by fans and Reddit-goers who turned it into a meme stock, driving valuation above and beyond. AMC remains the largest movie theater chain in the world.

The company also announced at the end of last year that it would begin accepting cryptocurrency as payment at its theaters.

AMC was down just under 88% in a one-year period as of Tuesday morning.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.