Billionaire Jeff Bezos Will Star in Amazon's Super Bowl Ad
'Alexa lost her voice? How is that even possible?' the baffled founder asks.
The ad, teased in advance of Super Bowl Sunday, features a woman brushing her teeth and asking Alexa for the day's weather forecast. As Alexa delivers the information, the virtual assistant makes a coughing noise and stops short.
The ad cuts to a news broadcast reporting that Alexa has lost her voice. At what appears to be Amazon's headquarters, founder and CEO Jeff Bezos speaks with an employee about the incident, baffled.
"Alexa lost her voice?" he asks as screens around him display the breaking news. "How is that even possible?"
The employee assures him that "replacements" are ready. When he asks her if she's sure they're going to work, she nods somewhat hesitantly.
The screen then cuts to black and "2.4.18" appears -- the date of the upcoming Super Bowl. A full-length version of the 90-second ad will run during the fourth quarter of the game on Sunday, Adweek.
Watch the teaser below and guess for yourself what might be in store for Alexa.
Entrepreneur Editors' Picks
'No One Believed' This Black Founder Was the Owner of a Liquor Brand in 2012. He Launched to Great Acclaim — Then Lost It All. Here's How He Made a Multi-Million-Dollar Comeback.
Inspired by Elon Musk's Twitter Takeover, Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your Company
These Brothers Transformed a High School Project Into the Largest Online Soccer Retailer of All Time. Here's What the World Cup Means for Business Now.
'I Just Lost All My Life Savings': Michigan Woman Lost $15,000 in Facebook Marketplace Car Scam
This Founder Was Dismayed by Food Waste in the Restaurant Industry, So She Started a Zero-Waste Grocery Line That Now Caters Events for Nike
Netflix's Secret Club Allows Members to Preview Content Before Anyone Else — But There's a Catch
Franchising Could Be the Secret to Reaping the Rewards of a Down Economy. Here Are 5 Reasons Why.