Turn It Up a Notch
When more money starts pouring into the economy, is it time to pour more money into your business?
Opinions expressed by Entrepreneur contributors are their own.
Andy Cohen and Thomas Dickey see the same reports about theeconomic recovery, and both share an owner's perspective. Butthey have reached radically different conclusions about what itmeans for their businesses.
Cohen's company, Ticketcity.com, is spending $1 million todevelop and deploy new software that will "defragment"the secondary market for sports and entertainment tickets online,where he competes furiously with three other companies."I'm an eternal optimist," says the 37-year-oldpresident and CEO of the Austin, Texas-based company, which rakedin $11 million in sales in 2001. "But I believe if you give100 percent, work hard and give good service, good things are goingto happen."
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