📺 Stream EntrepreneurTV for Free 📺

'Superior to Any Bakeries': This Costco Dessert Item Is Flying Off Shelves — By the Millions The pumpkin pie was first spotted at Costco in August.

By Emily Rella

entrepreneur daily

'Tis the season for family, turkey, and of course, the beloved Thanksgiving dessert table.

In true American tradition, pumpkin pie has become a staple of Thanksgiving meals around the country — and wholesale retailer Costco is proving that it's still as popular as ever.

This year, Costco reportedly priced its pie at $5.99 and put the hit item on shelves earlier than usual — in August. Since then, it's been causing a frenzy on social media.

The pie is the same price as it was in 2022, so inflation-related issues have not affected Costco's pricing on the popular pie.

Costco's pumpkin pie weighs an estimated 3 pounds, 10 ounces, and can serve up to 12 people. The hefty dessert is one foot in diameter.

According to Fox Business, Costco shoppers purchased an estimated 1/3 of the 6.3 million pumpkin pies sold in 2019 — in the three days leading up to Thanksgiving.

David and Susan Schwartz, who wrote the book "The Joy of Costco: A Treasure Hunt From A to Z," claim that the retailer sells over 6 million pies between September and December each year.

Costco did not immediately respond to Entrepreneur's request for comment confirming pumpkin pie sales.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Business News

Jeff Bezos and Amazon Execs Used An Encrypted Messaging App to Talk About 'Sensitive Business Matters,' FTC Alleges

The FTC's filing claims Bezos and other execs used a disappearing message feature even after Amazon knew it was being investigated.

Business News

'My Mouth Dropped': Woman Goes Viral For Sharing Hilarious Cake Decorating Mishap at Walmart

Peyton Chimack has received over 703,000 views on her TikTok post of her birthday cake.

Business News

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

Musk shared the secrets on a podcast with Nicolai Tangen, CEO of the $1.6 trillion Norges Bank.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Ring Camera Owners Will Receive $5.6 Million in Payments After FTC-Amazon Settlement. Here's How Many Customers Are Eligible — And How They'll Get the Cash.

The payouts are a result of a June 2023 settlement with Amazon over privacy violation allegations against the camera company.