Not All Love is Priceless — 22% Of Millennials Report Going Into Debt From Dating A new survey found that dating has been particularly hard on millennials' wallets, with 77% of daters saying it'd be easier if they had more money.

By Madeline Garfinkle Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

Rising inflation has made nearly every aspect of daily life more expensive — and budding romance is no exception.

A new survey from LendingTree found that one in five respondents reported going on fewer dates because of inflation, and 77% said dating would be easier if they had more money.

"Dating has always been expensive," LendingTree chief credit analyst Matt Schulz says in the report. "Throw rampant inflation into the mix and it can make an already challenging situation even tougher."

Related: 'None of Our Paychecks Are Keeping Up:' 71% of Workers Say Inflation and the Cost of Living Are Outpacing Their Pay

Overall, the report found that the average dater spends about $91 on a first date, which can quickly add up if they're active on the dating scene. And if they're using credit cards or mobile payments to foot the bill, the damage might not be apparent for months.

Of the respondents, millennials were most likely to go into debt because of dating at 22%. According to Schulz, millennials are particularly vulnerable to dating debt because they're already at a point in life where costs accrue quickly from multiple angles.

"They may already have kids," Schulz says. "They may be drowning in student loan debt and probably have a higher rent payment than they did when they were younger. Given what they're going through, they might not have much savings — or what they have might be earmarked for a down payment on a house."

Although dating might cause financial strain, the cost of love is still worth it to some. Of the respondents actively dating, 32% said they would still go on a date even if they couldn't afford it, with men (36%) more likely to do so than women (30%).

Related: I Used a Dating App to Meet Millionaires. I Got to Travel the World, Get Fancy Gifts, and Learn A Lot from My Relationships.

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

Tech Giants Are Pouring Billions Into AI Data Centers — Are We Ready for the Real Estate Shift That Comes With It?

A silent land rush is underway — AI giants like OpenAI and Meta are buying up real estate at an unprecedented scale. But why, and what does it mean for the future of property markets?

Business News

Microsoft Leaked Internal Survey Reveals How Software Engineers Really Feel About Their $205,000 Median Pay

Is working at Microsoft a good deal? An internal survey shows how employees view the company.

Growing a Business

'Boring' Businesses Are Making Millionaires — and You Can Borrow Their Strategies For Success

The silent growth strategy reveals how understated, steady businesses are quietly creating wealth for entrepreneurs in 2025. By focusing on long-term consistency and incremental progress, these "boring" industries are proving to be gold mines for those willing to embrace stability over hype.