Elon Musk's Design Process Starts With Making Things 'Less Dumb' Elon Musk breaks down his design and manufacturing process from SpaceX's Starbase facility in Texas.

By Dan Bova

Twitter user Trung Phan analyzed a two-hour video featuring Elon Musk giving a tour of the Starbase facility in Texas, where SpaceX is building Starship, the tallest rocket in history.

In the course of the video, Musk breaks down a five-step process he says he follows when commencing on design and manufacturing. As with most things he does, his advice is not something you will read in any business school textbook.

Here are five steps, as organized and transcribed by Trung Phan, and edited here for length and clarity:

1. Make the requirement less dumb

"The requirements are definitely dumb; it does not matter who gave them to you. It's particularly dangerous when they come from an intelligent person, as you may not question them enough. Everyone's wrong. No matter who you are, everyone is wrong some of the time. All designs are wrong, it's just a matter of how wrong."

Related: Elon Musk Eclipsed Second-Highest-Paid CEO in 2020 Earnings

2. Try to delete part of the process

"If parts are not being added back into the design at least 10% of the time, [it means that] not enough parts are being deleted. The bias tends to be very strongly toward 'let's add this part or process step in case we need it."

3. Simplify or optimize

"The reason this is the third step and not the first step is because the most common error of a smart engineer is to optimize something that should simply not exist...You have to ask the question [whether something should exist.] So everyone's basically, without knowing it, they got like a mental straight jacket on. They'll work on optimizing the thing that simply should not exist."

4. Accelerate cycle time

"You're moving too slowly, go faster! But don't go faster until you've worked on the other three things first...Because if you are digging your grave, you don't want to dig faster. You want to stop digging your grave."

Related: Elon Musk's Tesla Delays the Long-Awaited Cybertruck Until 2022

5. Automate

"Then the final step is: automate it. Now, I have personally made the mistake of going backward on all five steps multiple times. On the [Tesla] Model 3, I automated, simplified and then deleted."

Watch an edited video of Musk breaking down these steps here.

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Jeff Bezos Launches a Tesla-Rival That's 'Affordable' and Customizable. Here's What the EV Truck Looks Like.

Slate Auto has launched its reservation site, where truck buyers can create a vehicle with a spate of customizations.

Business News

Here's How Much a Typical Google Employee Makes in a Year

Compensation for the median Google employee was up 5% in 2024 compared to 2023, according to a new U.S. Securities and Exchange Commission filing.

Leadership

What Makes You a Unicorn in Your Industry? Start by Mastering These 4 Pillars

We all want to achieve elusive unicorn status. But how do you attain such a lofty goal among stiff competition, all vying for the same thing?

Leadership

This Overlooked Leadership Skill Will Help You Build Trust, Influence Teams and Thrive Under Pressure. Here's How to Develop It.

Executive presence is a critical but underrated leadership skill in 2025. Here are the steps you can take to develop it.