Get All Access for $5/mo

Elon Musk's Sister, Tosca, Opens Up About Carrying The Musk Name In Business: 'They'll Think He Paid For Everything' The filmmaker opened up about her challenges in the film world.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Getty Images
The founder and CEO of Passionflix, Tosca Musk, participates in the first day of the Santander WomenNOW 2023 congress, on June 7, 2023, in Madrid, Spain

Elon Musk is nothing if not contentious, and now the stature he has associated with his last name is getting his family members into less-than-desirable business situations.

Musk's younger sister, Tosca Musk, 48, told the Daily Mail in a new interview that she was upcharged on a shooting location for a video of her passion and romance streaming site, Passionflix, because they "heard my name and assumed we were rich … That's not exactly fair, is it?"

Tosca said that the shoot was originally supposed to cost $5,000 for the location but ended up being offered to her at $25,000.

"It's a double-edged sword for me to say whether my brother has helped in any way," she told the outlet. "If I say no, then people will say he does not support me at all, and if I say yes, they'll think he paid for everything."

Tosca and Elon, 51, also share a brother, Kimball Musk, 50.

Tosca Musk also went on to talk about the work ethic that her mother, model Maye Musk, 75, instilled in her and her siblings when they were growing up.

"I was taken care of and loved by my family," she explained. "My mum was always of the attitude that if you don't like something, come up with a plan to change it. You can't just sit there and wallow in misery. So that's very much how all of us in the family have operated."

Tosca told Entrepreneur in 2018 that she and her siblings assisted their mother with chores but also helped out at Maye's nutrition business in South Africa.

Tosca's net worth is estimated to be around $170 million. Elon's was estimated to be $238.6 billion as of Wednesday afternoon.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.