GNC Lowers Ad Costs For Franchisees <b></b>

Pittsburgh-General Nutrition Companies Inc. haseliminated its regional advertising cooperative contributionrequirement for franchisees and is expanding its national adcampaigns to focus on GNC brands. The move allows franchisees torealize significant cost savings-instead of paying up to 6 percentof revenues, they now pay no more than 3 percent, while enjoyingthe benefits of a major, nationwide advertising initiative.

"GNC has always listened to the concerns of itsfranchisees, and we are responding by expanding our nationaladvertising campaign," says Russell L. Cooper, GNC franchisingsenior vice president and general manager. "Not only are wesupporting franchisees with advertising at the national level, wealso eliminated the regional advertising requirements, allowingindividual franchise store operators the choice to invest theirsavings into their own local marketing efforts or apply it directlyto the profits of their stores."

In 2001, national gross media dollars spent on GNC brands willincrease to $40 million, delivering 5.5 billion impressions toGNC's main target audience, adults 25 and older. The increasecomes from the shift in regional advertising dollars from the localmarkets to a more expansive national campaign. The move increasesGNC's national brand exposure while reducing franchiseeexpenses. -GNC Inc.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.
Growing a Business

How Embracing Your Inner Artist Skyrockets Your Business Success

Here's how engaging in an artistic outlet benefits business leaders.

Marketing

How to Effectively Utilize Video in Your Franchise Brand's Marketing Strategy

Knowing where to focus your effort will help you in many ways.

Science & Technology

How AI Is Transforming the Accounting Industry — and What the Future Will Look Like

It's time to harness the power of AI and transform bookkeeping.

Business News

'I'm Not a Very Good Businessman': Kevin Costner Is Risking a Ton of His Own Money on New Project

The "Yellowstone" star discussed how he bankrolled his new epic movies — and his accountant isn't happy.

Business News

California Colleges Are Flooded With 'Ghost Students' Attempting to Steal Financial Aid

About 20% of applications for California community colleges are fraudulent, according to the State Chancellor's Office.