Google Just Unveiled Its New Phone — and It Might Take You Back to the '90s Its the company's first model of its kind — beating Apple to the finish line.

By Amanda Breen Edited by Jessica Thomas

NurPhoto | Getty Images

With its product launch only a few days away, Google revealed a sneak peek of its first-ever foldable smartphone.

That's right: In a video posted to YouTube and Twitter, the company showed off the Pixel Fold phone with a vertical hinge that can be opened into a tablet-like format, CNN Business reported.

Related: AI 'Godfather' Quits His Job at Google Warning of 'Scary' Outcomes

Flip phones have been making a comeback in recent years. Samsung is already in the foldable phone game — it released two new fourth-generation flip models last year — and Apple's been rumored to be making one of its own, though that's never been confirmed, per CNET.

At Google's annual developer conference at its Mountain View, California headquarters next week, the company is also expected to present a Pixel 7a budget phone, its newest Android operating system and developments to its AI-powered Bard chatbot.

The Pixel Fold is expected to start at $1,700, though that— (and the phone's specs) — have yet to be confirmed either.

Related: Ex-Google Employee Brutally Documents Mass Layoffs | Entrepreneur

Overall, foldable devices account for just 1% of smartphone shipments, but their high price points mean major revenue: Though they're anticipated to make up just 4% of the market by 2027, that could amount to a $42 billion segment, according to Strategy Analytics and IDC data reported by Bloomberg.
Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Husband and Wife's 'Happy Accident' Side Hustle Hit $467,000 Revenue Fast — Now It Makes Over $1 Million a Year: 'We're Scrappy'

Charlene and Vince Li couldn't find the snack they wanted to see on the shelves, so they created it themselves.

Growing a Business

'Boring' Businesses Are Making Millionaires — and You Can Borrow Their Strategies For Success

The silent growth strategy reveals how understated, steady businesses are quietly creating wealth for entrepreneurs in 2025. By focusing on long-term consistency and incremental progress, these "boring" industries are proving to be gold mines for those willing to embrace stability over hype.

Social Media

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Months

It's one of many new features rolling out on the platform in 2024.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

YouTuber MrBeast Makes More Money From His Side Hustle Than From His YouTube Videos

The 26-year-old creator has racked up hundreds of millions of views and subscribers on YouTube, but it isn't his main moneymaker.

Business News

JPMorgan CEO Jamie Dimon Says Only One Group Is Complaining About Returning to the Office

In a new interview, Dimon said remote work "doesn't work" and noted some JPMorgan employees were checking their phones while he was speaking in a meeting.