'I Am Very Bullish on AI': Apple CEO Tim Cook Says the Company Uses AI 'Across All Products' The Apple CEO spoke about the company's expansion into new countries and ethereal planes of existence at Apple's first India store opening.

By Dan Bova

Ringo Chiu | Shutterstock

I am a human being who gets paid to write and edit articles geared toward informing and inspiring other human beings. We'll see how long that lasts.

Apple is the latest mega-tech company to profess its love for AI. In an interview with Indian news outlet Business Today, CEO Tim Cook proclaimed, "I am very bullish on AI." He went on to say that Apple has been deep in the AI trenches before the rest of us started asking ChatGPT to do our homework.

"[AI] is at the root of so many of our products today," he said. "Like the Apple Watch, if you run an ECG you're using artificial intelligence and machine learning. If you fall and the Watch calls your contact, it's using AI. We use AI across all of our products. I think it is a very profound technology."

Related: 'Never Seen a Glitch Like This': Apple Weather App Malfunctions, Frustrated iOS Users Get Caught in the Rain

Cook was less committed to answering the interviewer's question about which Apple device he can't leave his home without. "That's like asking who is your favorite child or your favorite parent," he said, before giving this lame answer, "When I travel, I have my phone in my pocket and I've got my watch on my wrist. I have an iPad and a Mac in my bag and so I love them all."

You can watch the entire interview here:

Cook was in India for the launch of the country's first Apple Store, which honestly, seems crazy. How did India not have an Apple Store? With 1.4 billion shoppers in a nation renowned for tech, even my non-AI-powered brain knows that is a good idea.

Anyway, the first Apple Store opened in Mumbai, which Cook said marked the 25th anniversary of Apple operating in the country. Quoted in CNN, Cook said, "India has such a beautiful culture and an incredible energy," he said. "We're excited to build on our long-standing history — supporting our customers, investing in local communities, and working together to build a better future."

Jeez, Apple should speed up on their AI efforts — Cook can sure use some help coming up with quotes that don't sound like they were written by a robot. Or better yet, hire a human writer!

Related: Apple's Steve Jobs: An Extraordinary Career

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim and Spy magazine. Check out his latest humor books for kids, including Wendell the Werewolf, Road & Track Crew's Big & Fast Cars, and The Big Little Book of Awesome Stuff.

Editor's Pick

Related Topics

Marketing

Don't Just Babble on LinkedIn — You Need to Carve Out Your Own Niche. Here's Why.

To ultimately unlock the full potential of your LinkedIn experience, you need to establish yourself as a thought leader in a specific niche. This is why (and how).

Growing a Business

How an Executive Coach Can Help You Set Better Goals — And Transform Your Business

Ways to enhance your competitive advantage — and psychological wellbeing — with the assistance of a seasoned, results-focused professional.

Side Hustle

He Launched His Creative Side Hustle Out of a Garage. Now It's Worth $225 Million.

Tom Humble, CXO and founder of E.C.D. Automotive Design, followed his passion for custom auto design into big business.

Business News

This Company Promised to Transform Drive-Thrus With AI — But the Secret Powering Its Tech? Humans.

Presto Automation Inc., one of several major players in AI-ordering tech, has made headlines for using off-site employees in places like the Phillippines.

Side Hustle

Anyone Can Start a Passive Income Side Hustle For Easy Money — But Only If You Know These 5 Essential Tips First.

The rise of digital automation technology has made starting a passive income side hustle easier and more accessible than ever before.

Growing a Business

7 Strategies to Secure Business from Fellow Entrepreneurs

When implemented, these seven strategies will be valuable and helpful in growing your brand and ultimately increasing your revenue.