Get All Access for $5/mo

'A Very, Very Dumb Idea': HBO CEO Admits to Using Fake Accounts to Troll Critics HBO and Max CEO Casey Bloys said he was doing an "unhealthy amount of scrolling" on Twitter, now X, during the pandemic.

By Emily Rella

Getty Images

HBO and Max CEO Casey Bloys is speaking out after bombshell allegations earlier this week that he used bot Twitter accounts to troll and hit back at critics who gave negative reviews to programming on the network, according to a report by Rolling Stone.

During a presentation at HBO's New York City headquarters, Bloys admitted to employing the tactic and talked about being a "very passionate" executive.

"I want the shows to be great. I want people to love them. I want you all to love them," Bloys told attendees, per Variety. "So when you think of that mindset, and then think of 2020 and 2021, I'm home, working from home, and spending an unhealthy amount of scrolling through Twitter. And I come up with a very, very dumb idea to vent my frustration."

Bloys then formerly apologized and explained that he has now progressed into "using DMs" when critics leave negative reviews of HBO and Max's programs, and also noted that his initial method of using bot accounts was "not very effective."

In the original report by Rolling Stone, a former executive assistant named Sully Temori claimed he was wrongfully terminated by the company and accused Bloys of exchanging text messages with Kathleen McCaffrey (HBO's SVP of drama programming) that discussed the two using a "secret army" of fake accounts "to fire back at several TV critics on Twitter."

Temori claimed that he was told by Bloys to make a troll account pretending to be a "vegan Texan mom" and was told to respond to negative tweets about shows such as "Perry Mason" and "The Nevers."

In April 2023, HBO Max and Discovery+ merged to one uniform streaming platform simply called Max which lives under parent company Warner Bros. Discovery.

Warner Bros. Discovery was up just under 13% as of Friday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.

Marketing

6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Making a Change

Mastering Resilience: Learn to Detach Mistakes from Your Self-Worth with Darrell Vesterfelt

A moment of crisis led to his partners asking him to step away from one of the businesses that he co-founded

Devices

Remove Unwanted Files from Your Work Mac Fast with This $32 Lifetime License

MacCleanse can help you safely and securely clean up your computer.

Growing a Business

This Nurse-Turned-Entrepreneur Saw the Needs of Underserved Communities Firsthand. Now, His Company Uses AI to Help Them.

Kwamane Liddell, the innovative founder behind ThriveLink, shares his entrepreneurial journey.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.