Instagram Is Reportedly Rolling Out A Text-Based App to Compete With Twitter The debut may happen as soon as next month.

By Madeline Garfinkle

David Odisho | Getty Images

Instagram is "secretly testing" a text-based app to compete with Twitter, and the debut may happen as soon as next month, Bloomberg reported.

The new platform has reportedly already been available to select celebrities and creators for months and is a separate app from Instagram, but there will be an option to link accounts.

Lia Haberman, an adjunct professor at UCLA in social and influencer marketing, tweeted a screenshot of the new platform, per Bloomberg.

"It's impossible to predict how audiences will respond but this could be an alternative," she wrote.

Since Elon Musk purchased Twitter for $44 billion in October 2022, many users have grown frustrated with the changes — from reinstating controversial accounts to the adoption of Twitter Blue.

Data shows that even the most dedicated tweeters are losing interest. According to a survey from Pew Research Center, activity for Twitter's "most active" users declined by 25% since Musk's acquisition of the platform.

Related: 'It's a Long Story': Elon Musk Publicly Apologizes to Disabled Employee After Squabble on Twitter

Entrepreneur has reached out to Meta, the owner of Instagram, for comment.

Wavy Line
Madeline Garfinkle

Entrepreneur Staff

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

After Being Told They Could Work From Home Forever, Employees Made Major Life Changes. Then, a New CEO Ordered Them Back to the Office.

Farmers Group CEO Raul Vargas is facing backlash for the change, but he says being in the office brings more "collaboration" and "innovation."

Business Ideas

The 13 Best Jobs for People With ADHD

Want to find the perfect profession as a person with ADHD? Check out this review of the best jobs for people with ADHD if you need ideas.

Starting a Business

Free Event | June 27: Get the Answers to Your Solopreneur Challenges

Running a one person business is challenging, but we're here to help you. Tune into our video series, Solopreneur Office Hours, as our expert, Terry Rice, answers your most pressing questions.

Business News

Pete Davidson Says He's 'Figuring It Out' After Buying a $280,000 Boat While 'Very Stoned'

The former "Saturday Night Live" star purchased a used Staten Island Ferry with Colin Jost in January 2022.

Business News

Hedge Fund Pays NYC Interns $20,000 a Month on Average, Sent to Lavish Palm Beach Kickoff

Citadel is known for its over-the-top parties and company retreats.