Get All Access for $5/mo

Knaus Berry Farm Will Reopen on Halloween, 8 Months After Brutal Attack on Co-Owners The reopening is marked by tragedy, as the co-owners, Herbert and Rachel Grafe, were victims of a vicious assault in February, resulting in Rachel's passing.

By Madeline Garfinkle

Key Takeaways

  • Knaus Berry Farm, a family-owned Miami institution, was founded in 1956.
  • Co-owner Rachel Grafe was murdered in February.
  • It's famous for its cinnamon rolls and U-pick strawberries and will reopen for the 2023 season on Halloween.

Opinions expressed by Entrepreneur contributors are their own.

South Floridians are in for a sweet treat this Halloween, as Knaus Berry Farm, a 67-year-old farmstand renowned for its cinnamon rolls and U-pick strawberries, is set to reopen for the 2023 season on October 31, the Miami Herald reported.

However, this year, the reopening of the Miami institution is tinged with tragedy.

On February 17, the co-owners of Knaus Berry Farm, Herbert and Rachel Grafe, were brutally attacked in their home, resulting in Rachel Grafe's passing after a two-week battle in the hospital. Their son, Travis Grafe, has been charged with second-degree murder in connection with her death.

Traditionally, the Homestead, Florida, farm opens its doors on the last Tuesday of October, which falls on October 31 this year. Knaus announced on its website and in a recorded voicemail on its phone line that it'll be reopening on Halloween, with the annual note of "Lord willing."

People have been known to wait for two hours to savor the farm's cinnamon rolls, which are also available nationwide through the delivery platform, Goldbelly.

Knaus' cinnamon rolls sometimes have customers waiting for hours. Pedro Portal/Miami Herald/Tribune News Service | Getty Images.

The U-pick fields typically open after the New Year, depending on the weather conditions.

Despite the tragic circumstances, the farm is scheduled to reopen with all the usual guidelines in place (cash only, closed on Sundays, and be prepared for long lines).

Knaus Berry Farm has remained a family-owned and operated institution for decades.

Founded in 1956 by the Knaus brothers, Russell and Ray, it began as a small roadside stand selling strawberries. The idea for a bakery emerged when a broker, impressed by Ray's wife Barbara's cookies, suggested they could be sold. Since 1959, Knaus has been at its current location, and today, Ray's daughter, Susan, along with her husband and Rachel's husband, manage the day-to-day operations.

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.


6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Making a Change

Mastering Resilience: Learn to Detach Mistakes from Your Self-Worth with Darrell Vesterfelt

A moment of crisis led to his partners asking him to step away from one of the businesses that he co-founded


Remove Unwanted Files from Your Work Mac Fast with This $32 Lifetime License

MacCleanse can help you safely and securely clean up your computer.

Growing a Business

This Nurse-Turned-Entrepreneur Saw the Needs of Underserved Communities Firsthand. Now, His Company Uses AI to Help Them.

Kwamane Liddell, the innovative founder behind ThriveLink, shares his entrepreneurial journey.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.