You can be on Entrepreneur’s cover!

Kraft Heinz Is Rolling Out a Make-Your-Own-Sauce Machine With Over 200 Possible Flavors The machine is expected to be in restaurants by late 2023 or early 2024.

By Emily Rella

entrepreneur daily

The ever-alluring touch-screen soft drink machines that allow consumers to customize their drink experiences through a number of different bases and combinations can make the drink-ordering process much more personalized (and fun).

Now imagine if you could do that with ranch and ketchup.

While there are restaurants that specialize in different sauces and dips, there has never been a freestanding machine that allows consumers to fully customize their condiment experience — until now.

Kraft Heinz announced on Wednesday that it would be rolling out its newly invented HEINZ REMIX machine, which is the first-of-a-kind "IoT-enabled" digital sauce dispenser.

The machine will allow users to first select a base -- ketchup, ranch, BBQ sauce, or Heinz 57 sauce -- before adding flavor profiles and levels of spice and flavor "intensity" in order to customize their own creation.

A preview of the new machine via BusinessWire

Heinz already bottles a combo condiment (ketchup and mayonnaise) for its "Mayochup." The company claims the machine that offers more than 200 possible flavor combinations.

"As a company, we're transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers," Alan Kleinerman, Vice President of Disruption at Kraft Heinz said in a company release. "HEINZ REMIX is a great example of this consumer-first approach to innovation. We're changing the game for food service operators and sauce lovers - dipping will never be the same."

The machine is expected to roll into restaurants in late 2023 or early 2024.

Kraft Heinz is coming off of a strong Q1 2023 with a net income of $838 million and $6.49 billion in revenue.

The company was nearly flat at just 0.91% growth year over year as of Thursday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business News

Disney World, Disneyland Will Now 'Permanently' Ban Guests Who Tell This Lie to Skip Lines

The company rolled out changes to its Disability Access Services earlier this week.

Science & Technology

These Are the Top 6 AI Threats to Your Business Right Now

The modern workforce is forever changed by artificial intelligence. If you fail to understand that we will all need to learn AI to some degree, you haven't been paying attention.

Business News

Here's One Thing Americans Would Take a Pay Cut For — Besides Remote Work

An Empower survey found a high percentage of respondents would take a pay cut for better retirement benefits and remote work options.