Ending Soon! Save 33% on All Access

A Win-Win Marketing Strategy Why not outsource parts of your Web site?

Don't be afraid to outsource components of your Web site,such as the shopping cart, tracking customers and handlingtransactions. Many pundits advise against this, but there'slittle downside risk. This is not so different from abrick-and-mortar business contracting to have cleaning or payrollservices.

Visitors who come to your site and decide to buy a product needmerely to click "add to my purchase" or "add toshopping cart." This links them to your outsourcing service, asecure server that receives this visitor's credit card andcontact information and completes the transaction for you. Whenvisitors are finished shopping, they return to your Web site.

Outsourcing doesn't force you to relinquish control.Actually, you maintain complete control of your Web pages on theserver you've selected. You're able to maintain flexibilityand are free from handling routine transactions. The site visitoris able to make purchases quickly, easily and seamlessly--and maystill linger on your site. It's a win-win-win marketingstrategy.

Excerpted from 101 Internet Marketing Tips For YourBusiness

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Target Is Lowering Prices on Thousands of Items — Here's Where You Can Expect to Save

The news was announced ahead of Target's Q1 2024 earnings call, expected to occur Wednesday at 10 a.m. EST.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.


Know The Franchise Ownership Costs Before You Leap

From initial investments to royalty fees to legal costs, take stock of these numbers before it's too late.

Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.