Get All Access for $5/mo

A Win-Win Marketing Strategy Why not outsource parts of your Web site?

Don't be afraid to outsource components of your Web site,such as the shopping cart, tracking customers and handlingtransactions. Many pundits advise against this, but there'slittle downside risk. This is not so different from abrick-and-mortar business contracting to have cleaning or payrollservices.

Visitors who come to your site and decide to buy a product needmerely to click "add to my purchase" or "add toshopping cart." This links them to your outsourcing service, asecure server that receives this visitor's credit card andcontact information and completes the transaction for you. Whenvisitors are finished shopping, they return to your Web site.

Outsourcing doesn't force you to relinquish control.Actually, you maintain complete control of your Web pages on theserver you've selected. You're able to maintain flexibilityand are free from handling routine transactions. The site visitoris able to make purchases quickly, easily and seamlessly--and maystill linger on your site. It's a win-win-win marketingstrategy.

Excerpted from 101 Internet Marketing Tips For YourBusiness

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

By Vasily Voropaev
Growing a Business

You Need an Advisory Team More Than Ever. Here's Why — and How to Run One Effectively.

The right advice, particularly in a company's early stages, can be an existential matter: how to surround yourself with the right minds.

By Kalon Gutierrez
Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

By Jacqueline Whitmore
Growing a Business

4 Financial Blind Spots That Could Be Preventing You From Making More Money

If you're ready to grow but feel stagnated and not sure why, check out these common money secrets where revenue is hiding.

By Jennelle McGrath
Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

By Bryan Lovgren
Business News

Chipotle CEO Addresses Backlash Over Portion Sizes: 'There Was Never a Directive to Provide Less'

The fast-casual chain has been under fire about inconsistent portion sizes.

By Emily Rella