"What's a Thumbnail?"

Knowing what your art or advertising department is talking about can help get you involved.

Commercial artists usually start designing an ad by doing"thumbnails"--tiny rough versions of the ad, perhaps thesize of a playing card (perhaps artists' physical thumbnailsused to be bigger). Should the visual go here.or here?It's a cheap and easy way to experiment with the basicstructure of the ad.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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