Get All Access for $5/mo

"What's a Thumbnail?" Knowing what your art or advertising department is talking about can help get you involved.

Commercial artists usually start designing an ad by doing"thumbnails"--tiny rough versions of the ad, perhaps thesize of a playing card (perhaps artists' physical thumbnailsused to be bigger). Should the visual go here.or here?It's a cheap and easy way to experiment with the basicstructure of the ad.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Leadership

Why Your AI Strategy Will Fail Without the Right Talent in Place

Using fractional AI experts through specialized platforms allows companies to access top talent cost-effectively, drive innovation and scale agile strategies for growth.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

5 Trends Every American Small Business Owner Needs to Watch in 2016

Technology will continue to cost less but borrowing is becoming more expensive. Don't expect much substantial from Washington in an election year.

Business News

Here's What the CPI Report Means for Your Wallet, According to JPMorgan and EY Experts

Most experts agree that there will be another rate cut next week.