More Businesses Can Now Offer Booking Options on Yelp

Through new partnerships, Yelp users can now book a hair appointment, order flowers or set up a consultation with a lawyer directly through a company's Yelp page.

learn more about Nina Zipkin

By Nina Zipkin

Yelp

It's one thing for people to find your business online. It's another for them to actually buy what you're selling.

In a move that could help more companies close that gap, reviews site Yelp added new categories today to Yelp Platform, which allows consumers to book services directly through Yelp. Through the new partnerships, Yelp users can now book a hair appointment, order flowers or set up a consultation with a lawyer right from a company's Yelp listing.

Related: Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

Yelp's latest partners include Vimbly, a platform that lets users search and book everything from dance classes to horseback-riding lessons in 17 U.S. cities, and GolfNow for booking discounted tee times. The company is also teaming up with salon finder Vagaro, florist finder BloomNation, legal advice hub LegalZoom and making its foray into the nightlife with TableList.

Yelp Platform launched in 2013, starting with food delivery powered by Delivery.com and Eat24 (and later with EatStreet ChowNow and Ordr.in), and spa and salon appointments powered by Booker. Last fall, the company added hotel and winery reservations supported by Hipmunk and CellarPass.

In a blog post published today, the company said Yelpers have booked and ordered from local businesses within Yelp about 1.5 million times to date.

Related: Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.

Business News

TikTok Influencer Reveals She Makes $350,000 a Month on OnlyFans. 'Absolutely Unreal.'

When Tara Lynn promoted her OnlyFans page on TikTok, she saw her income more than double.

Business News

'I Don't Feel Like It's Unreasonable': A-List Actor Refused Service At Hotspot For Not Following Dress Code

Academy Award-winning actor Russell Crowe had quite the afternoon after trying to stop at a Japanese steakhouse in Melbourne, Australia following a game of tennis.

Franchise

How to Bring Your Franchise to the Next Level With Marketing Automation

With the impacts of inflation and associated costs of running a business, automation is a powerful solution for streamlining a positive guest experience and overall marketing.

Money & Finance

7 Ways to Make Extra Income Even With a Full-Time Job

Want to make more money? Real estate investing, Amazon ecommerce and the sharing economy are waiting for you.