You can be on Entrepreneur’s cover!

Patagonia Sues Gap, Claims Rival Copied Design of Fleece Pullover Gap claims the Snap-T fleece is a redesigned item from the company's archive.

By Steve Huff

entrepreneur daily
L: Patagonia | R: Gap

Patagonia is so convinced Gap's Arctic Fleece pullovers for men and kids are ripoffs of its own Snap-T Fleece that the company has filed a lawsuit against its rival in the US District Court of Northern California. In the complaint, Patagonia alleges the similarities could confuse consumers.

Business Insider (BI) reports that Patagonia first introduced its Snap-T Fleece in 1985, but competing brands—Gap among them—didn't begin selling fleece products until the 1990s.

Patagonia alleges that Gap is violating a trade law element called trade dress, or the characteristics of a product's appearance that tell customers who made the product. According to Patagonia, the similarities between its product and Gap's "cannot have occurred by accident."

It's a serious suit, as Patagonia seeks trial and damages in addition to all Snap-T Fleece profits and Gap's fleece inventory.

As BI notes, this is lousy timing for Gap, as the company is also dealing with the fallout from the dissolution of its collaboration with Kanye West, AKA Ye, in the form of the rapper's line of Yeezy products, which the company pulled from its stores last month—a $53 million loss, according to Gap.

Gap has yet to comment on the pending legal action.

Steve Huff

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Resumes & Interviewing

Build a Better Resume with This $35 Subscription

AI Resume Builder promises to help you apply to jobs twice as fast.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.