Ending Soon! Save 33% on All Access

Report: Elon Musk Fired a Twitter Engineer Who Told Him His Popularity Was Decreasing According to the tech newsletter Platformer, Musk met with several engineers on Tuesday to discuss the Twitter algorithm.

By Emily Rella

Getty Images

Elon Musk is not happy with his own algorithm at Twitter — and he reportedly fired an engineer who informed him that his reach and engagement were declining on the social media platform.

According to the tech newsletter Platformer, Musk met with several engineers on Tuesday to discuss the algorithm and questioned his team as to why he appeared to be decreasing in popularity on the platform he purchased for $44 billion.

"This is ridiculous," Musk reportedly told the anonymous sources during the meeting. "I have more than 100 million followers, and I'm only getting tens of thousands of impressions."

According to the sources, one engineer whose name is being kept anonymous "in light of the harassment Musk has directed at former Twitter employees," told the Tesla and SpaceX CEO that it could potentially be due to the growing public fatigue over his antics on the social media platform.

The engineer reportedly showed Musk data from Google Trends that showed how Musk's popularity peaked in Google search rankings last April around the time he acquired Twitter and has been declining ever since.

The engineer was subsequently fired, per the report, though neither Musk nor Twitter has commented on the incident publicly.

Musk recently went private on Twitter for a short period of time in an attempt to test Twitter's algorithm after users claimed they were reaching higher engagement from followers after switching their accounts to private.

"This helped identify some issues with the system," Musk said following his short test. "Should be addressed by next week."

Musk is currently still serving as interim CEO of the company.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.


Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.