Get All Access for $5/mo

Samsung Finally Has a Phone That Runs Its Own Operating System But the Z1's launch is a far cry from what the company originally intended.

By Geoffrey Smith

This story originally appeared on Fortune Magazine

Samsung Electronics via Twitter

After years of delays and false starts, Samsung Electronics Co. has finally launched a smartphone that runs on its own Tizen operating system, a landmark move that may mark the beginning of the end of its dependence on Google Inc.'s Android system.

But the launch of the Z1 phone in India at a price of only $92 makes it clear how much the Korean has scaled down its ambitions for Tizen, at least in the short term, and how far it still has to go before it can wean itself off Android.

The company has pared the offering down to a no-frills product aimed at first-time smartphone buyers at the bottom end of the market, who won't demand the comforts and capabilities of Android, still less Apple's iOS. Those two systems operate 19 out of every 20 smartphones worldwide.

In truth, Samsung had been left with little alternative after three failed launches last year frustrated the developers that it needs in order to build an eco-system capable of rivalling those two. The company has to engineer the product so as to make standard services like Twitter, Facebook and Youtube available without a Tizen-specific app, according to the Wall Street Journal.

Reuters quoted Samsung as saying that the phone will have more than 1,000 apps available for download–less than one-tenth of those available for Android and iOS.

At the bottom end of the market, that may be no great problem. More important for the company is to get the product out so that it can build on it in the course of time–and, in the short term, defend its global market share. Samsung was deposed last year by Xiaomi as the largest smartphone maker in China.

Tizen is already in use in Samsung's smartwatches and cameras and, most recently, its TVs. The company ultimately intends to make it the cornerstone of its strategy for making all of its household appliances connectable to the "Internet of Things' in due course.

The question is whether, even in the world's third biggest market for smartphones, Samsung can achieve enough scale for Tizen to persuade skeptical developers that making apps for it is worth their while. At $92, the phone is almost four times as expensive as the ultra-basic Nokia 130 phone which aims at the same segment, and more than 700 million people in the target market of India live on less than $2 a day, according to research firm IDC.

The phone has a four-inch display, one front-facing camera and an ultra-power savings mode. In an effort to help sales, it's being sold with three-month subscriptions to music and Bollywood movie-streaming services, according to the WSJ.

News Editor for Europe at Fortune.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

How to Connect With Buyers and Get Your Products on Store Shelves, According to the Founder of Daring and Cadence

Ross MacKay, founder and original CEO of the plant-based food company Daring Foods and co-founder of performance beverage brand Cadence, shares the strategies that have landed his products in over 40,000 stores nationwide.

Devices

Maintain Professional Boundaries with a Second Phone Number for $25

Keep your business and personal communications separate with Hushed—and save an extra $5 for a limited time.

Growing a Business

Being a Good Manager Isn't Enough — Here Are 5 Leadership Skills That Will Keep Your Employees Around

The article outlines five key leadership skills — engagement culture, effective staffing strategies, AI utilization, shared team reality, and work-life balance — that can improve team performance and reduce turnover, fostering sustainable growth and innovation.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Starting a Business

'Wait, I Have to Pay to Donate to You?' How Nonprofits Are Flipping the Script With 'For Profit' Strategies to 10X Their Impact

Spiraling donations and outdated dogmas around fundraising and operating costs have left many charities struggling to stay afloat. Some are trying new strategies to make money.