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Finding The Heart And Soul Of Your Product Without personality, your product is nothing. Find out why consumers want the whole package.

Once you name a product, you need to inject it with soul. Everyproduct needs a heart or core spirit to build on. Take the time toinitiate a core value you can build on as you develop your product.Focusing on the values you started with, present a coherent visionof your product through color, product design, packaging andmore.

Tools that are built to last a lifetime need to look the part aswell as perform flawlessly. The soul of a quality tool companyrests with its commitment to building something that lasts. Afterall, what good does it do to have a tool that lasts forever if itdoesn't quite do the job when you use it? From the first seconda prospect lays eyes on the tool, to the moment its packaging istorn away, to the first time he or she holds it, the message has tobe quality, sturdiness, precision.

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