Get All Access for $5/mo

Starbucks Superfans Are Reselling This Limited Edition Item For Over $800 Online The Starbucks x Stanley Quencher collaboration is getting people into the holiday spirit.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

The Starbucks holiday hysteria is in full swing after the company's seasonal red cups and special menu were rolled out earlier this month.

Now, the coffee giant is selling a limited edition 40-ounce Stanley Quencher ($49.95) in bright red that can only be bought in stores.

Stanleys have a cult-like following on social media, and some TikTokers have documented their journeys to multiple Starbucks locations to get their hands on the coveted treasures, with some waking up as early as 4:30 a.m.

Related: Starbucks Is Debuting Two New Drinks For the Holiday Season — Here's What's New This Year

"I managed to get four which is exactly what I needed for all my friends," one TIkToker said. "I ended up spending a little over $200 But I just couldn't resist guys, so it's just so cool."

@clean_and_bougie #starbucksholidaycup #starbucksdrinks #starbucksholiday #starbucksnewrelease #starbucksusrelease #starbuckscollector #cupcollection ♬ original sound - Clean and Bougie

@melissa_mariche I woke up late too I didn't think I was going to get them ? #starbucks #starbucksstanley #starbucksholidayrelease #starbucksholidaycup #vlog ♬ Gorgeous - Taylor Swift

@shop_til_you_rope_drop Complete run through of the Starbucks Holiday 2023 Collection!!! INCLUDING THE STANLEY X STARBUCKS holiday cup. You know she was coming home with me ?????? #stanleycup #stanleyxstarbucks #starbucksholiday2023 #starbucksholidaycups #starbucks ♬ original sound - Shop 'til You Rope Drop

@julietatheflorist #TikTokHolidays IT'S CHRISTMAS TIME BABY☃️ #winter #christmas #redstanley #stanleycup #starbucks #foryou #foryoupage #fyp #trending ♬ All I want for Christmas in You EZ Band - EZ Band

While the cup originally rolled out to stores on November 2, it's now being resold for up to $800 on sites like Poshmark and eBay.

@davidbloomx Who want's one of these? #starbucks #stanleycup #relatable #funny #parati ♬ sonido original - ALEX_MUSIC

"I drove 40 minutes to get me and my friend one (she's a night nurse), thankfully I got 2 but they only had two I felt so bad," one person said.

"Overpaying for a dumb red cup," another said bluntly.

Related: Starbucks Faces Class Action Lawsuit Over 'False' Marketing

Starbucks did not immediately respond to Entrepreneur's request for comment but told Insider that since the item is limited-supply, some stores may already have sold out of stock.

"Some stores will be restocked throughout the season," a spokesperson for the coffee chain told the outlet.

Starbucks was up over 8.3% as of Tuesday afternoon.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.