This Taylor Swift Product Just Hit a Record 1 Million Sales in 7 Months — and Its Target Audience Might Surprise You "Taylor Swift: A Little Golden Book Biography" has blown past other titles in Random House Children's Books' "Little Golden Book" series.
By Amanda Breen •
Key Takeaways
- The biography, appreciated by fans of all ages, comes during a milestone year for Swift.
- The music icon gained billionaire status and was named TIME's 2023 Person of the Year.
Superstar singer-songwriter Taylor Swift is still breaking records — and not just at the box office.
The children's book Taylor Swift: A Little Golden Book Biography, written by Wendy Loggia and illustrated by Elisa Chavarri, has sold more than 1 million copies since its May 2 release — a milestone first for Random House Children's Books' "Little Golden Book" series, which debuted nearly a decade ago, per Fox Business.
See the lights, see the party, the ball gowns... ✨
— Random House Children's Books (@randomhousekids) December 13, 2023
We're celebrating the one and only @taylorswift13's birthday by rereading her Little Golden Book biography. ?
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Related: 3 Millennial Marketing Tips From Taylor Swift
The mini biography sold 170,000 copies in its first four weeks and went through multiple print editions; on average, the other 28 titles in the Little Golden Book biography line sold 4,900 copies in the first four weeks, The Wall Street Journal reported.
The 24-page tribute, which retails for $5.99, is also captivating TikTok audiences, with hundreds of thousands of views under #taylorswiftlittlegoldenbook and #taylorswiftgoldenbook, according to the outlet.
Taylor Swift's legacy has only grown this year, starting with the global Eras Tour, which grossed over $1 billion — a first for any tour. And her concert film set a new record for ticket sales in its category, ultimately securing her billionaire status. As of October, Swift's total net worth was $1.1 billion, per Bloomberg.
Swift was also named TIME's 2023 Person of the Year earlier this month.
"I'm incredibly touched by the reaction to the book, but I can't say I'm surprised," Loggia said in a press release, per Fox. "Taylor's fandom is unparalleled, and to see readers of all ages, from adults to mini Swifties, embrace the book has been, well, sweet like honey!"
