Ending Soon! Save 33% on All Access

The Surprising Technique Tom Brady Uses to Work Out His Brain At age 43, Tom Brady looks for any competitive edge he can get.

By Scott Davis

This story originally appeared on Business Insider

Dylan Buell | Getty Images

This story has been updated to reflect Tom Brady's current age.

At age 43, Tom Brady looks for any competitive edge he can get.

In his book, The TB12 Method, Brady outlined his extensive beliefs in pliability, flexibility and diet to prolong his career.

According to ESPN's Tom Junod and Seth Wickersham, Brady also uses brain exercises to improve his cognitive function to stay sharp on and off the field.

According to ESPN, the makers of the product, Brain HQ, were surprised when they received a call from Brady's business partner, Alex Guerrero, who called them because Brady wanted to meet them. They were additionally surprised because Brady was using the product, which is meant to help people with brain conditions, from memory loss to cognitive damage, not people with healthy brains.

Henry Manchke, the CEO of Posit Science, which makes Brain HQ, recalled meeting Brady and his team:

"The first thing that was pretty wild was that they had a personal team of neuroscientists. And we're like, 'This is the kind of thing you can do when you're the greatest quarterback of all time.' But what he told us was pretty striking. He said, 'I'm at the point where I want to be the best in every possible way. I came across the exercises in Popular Science, and I can already see the difference in my brain function. This kind of brain training is like physical conditioning. It can help anyone.'

"That's just not how we thought of brain training before. If you have bad cognitive function, we can help you. But Tom was using the same exercises that people in much worse condition use."

Brady has revealed before that he does brain exercises, which were meant to both sharpen his mind and help him relax after games. He believed the brain exercises helped him wake up early without an alarm and would help him recover quicker if he ever sustained a concussion.

According to ESPN, Manchke said Brady did not even discuss concussions with him, only that he wanted to be sharper.

Going into his 10th Super Bowl appearance, Brady hasn't shown signs of slowing down, a testament to his rigid lifestyle. While his methods have been questioned before, clearly something is working right for him.

Scott Davis writes for Business Insider's sports page. A lifelong Knicks fan, he spends too much time fretting about basketball. He graduated from York College of Pennsylvania in 2014.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple iPhone 7 Users May Be Owed a Slice of a $35 Million Settlement — Here's How to Claim Your Share

Previous (and current, no judgment) iPhone 7 users may be entitled to up to $349. The deadline to file a claim is June 3.

Business News

Did OpenAI steal Scarlett Johansson's voice? 5 Critical Lessons for Entrepreneurs in The AI Era

Did OpenAI steal Scarlett Johansson's voice? OpenAI has since paused the "Sky" voice feature, but Johansson argues that this is no coincidence. In response, Johansson delivers a masterclass for entrepreneurs on navigating the AI era successfully.


How Corporate Investment Helps Startups Deploy Technology Faster Than Ever

Financial resources, strategic alignment, access to expertise, market validation and operational support make this deployment possible.

Growing a Business

The Power of Networking — 5 Tips on Building Strategic Alliances for Business Growth

Who is on your side? Who has your back? It doesn't have to be lonely at the top. We look at five practical ways you can network to achieve the best for you and your business.