TikTok Looks to Tackle E-Commerce Giants Like Amazon With Its Latest Move The social media upstart-turned-giant looks to be scouting fulfillment centers and has posted jobs in e-commerce operations.

By Gabrielle Bienasz Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

Chesnot I Getty Images
TikTok

It looks like someone else is breaking into e-commerce.

TikTok, the short-form video app that has spooked the likes of Meta and YouTube, has posted jobs in the past two weeks indicating it is hiring for warehousing, delivery and other e-commerce supply chain roles.

Axios first reported the news.

Competitors have already tried to steal creators away from TikTok by promising a more outright connection between the number of followers they have and what they're paid (something TikTokers don't always have in direct proportion.)

TikTok offers various monetization opportunities, from its creator fund, which pays creators to post, to LIVE Gifts, which allows followers to tip creators while they are streaming live on the app.

The social media company first got into e-commerce in 2020 with TikTok Shop, a partnership with Shopify. It's built on that partnership since, and this move will more firmly entrench it in the e-commerce world.

Tiktok, which reportedly has a difficult working culture, posted a series of roles like "Business Solutions and Merchant Development Manager, Global Fulfillment Center" and "Senior Logistics Solutions Manager, Transportation."

The latter job description says "The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space… With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users."

Another role TikTok posted involves creating fulfillment centers in Seattle — the hometown of e-commerce king Amazon.

TikTok told Entrepreneur via email that it is "focused on providing a valuable shopping experience in countries where TikTok Shop is currently offered across Southeast Asia and the UK, which includes providing merchants with a range of product features and delivery options."

Gabrielle Bienasz is a staff writer at Entrepreneur. She previously worked at Insider and Inc. Magazine. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Business News

What's Open on Easter Sunday? Costco and Target Will Close, But One Major Retailer Will Be Open. Here's What To Know.

The stock market was closed for Good Friday on April 18. Here's what's closed for Easter Sunday, April 20.

Business News

'Fully Replacing People': A Tech Investor Says These Two Professions Should Be the Most Wary of AI Taking Their Jobs

AI might replace jobs, but it also has the potential to help start new companies.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

Your Clients Are Using AI to Replace You — Do These 3 Things Before They Do

Harness these three steps to audit, evolve and future-proof your offer before AI replaces you.

Marketing

The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It

Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.