📺 Stream EntrepreneurTV for Free 📺

Tim Cook's New Accessory: An Apple Glucose Monitor? CNBC on Thursday reported that Apple CEO Tim Cook was spotted at the company's campus wearing 'a prototype glucose tracker on the Apple Watch.'

By Angela Moscaritolo

entrepreneur daily

This story originally appeared on PCMag

via PC Mag

Evidence that Apple is working on a product for people with diabetes is mounting.

CNBC on Thursday reported that Apple CEO Tim Cook was spotted at the company's campus wearing "a prototype glucose tracker on the Apple Watch." The news outlet reckons the device -- should it actually come to market -- would be a "'must have' for millions of people with diabetes."

The rumor comes after CNBC last month reported that Apple had hired a "small team of biomedical engineers" who are working out of an office in Palo Alto, Calif., to develop a "holy grail for treating diabetes." The "super secret initiative" -- planned by the company's late co-founder Steve Jobs -- aims to "develop sensors that can noninvasively and continuously monitor blood sugar levels to better treat diabetes," according to the report.

Though the Cupertino tech giant is generally ultra tight-lipped about new products in its pipeline, Cook may have hinted about a possible Apple diabetes product in February. Speaking with students at the University of Glasgow in Scotland, where he received an honorary degree, Cook said he'd been wearing a glucose monitor for "a few weeks." He didn't say whether it was an Apple prototype or a device from a different company, however.

"It's mentally anguishing to stick yourself many times a day to check your blood sugar," he said, according to CNBC. "There is lots of hope out there that if someone has constant knowledge of what they're eating, they can instantly know what causes the response... and that they can adjust well before they become diabetic."

PCMag's Tim Bajarin, who has diabetes, argued in a recent column that if Apple tackles this area, a real breakthrough would be an affordable, non-invasive and accurate solution. He uses Dexcom's Continuous Glucose Monitoring (CGM) and says "it has changed the management of my diabetes for the better." But it requires a sensor on his stomach and two small, hair-like wires that get blood sugar readings from an interstitial fluid just below the skin every five minutes.

Monitoring via light pulses or sensors on a wrist band or watch, like Apple Watch, would be less invasive, but accuracy is still an issue.

Angela Moscaritolo has been a PCMag reporter since January 2012. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

Future-Proofing Your Business — 5 Strategies for Sustainable Growth in Times of Change

Key strategies for marketing and advertising agency leaders to navigate the rapid pace of technological and market changes, ensuring survival and growth.

Business News

Planet Fitness Is Increasing Membership Prices for the First Time in Nearly 30 Years

The gym chain's classic membership has traditionally been $10 since 1998.

Business News

Apple Issues Apology for iPad Pro 'Crush!' Ad and Pulls It from TV — Here's Why

The ad drew criticism from Hollywood creatives, including actor Hugh Grant.

Side Hustle

Want to Start a Simple Business That Helps the Planet? After 'One Night's Worth of Research,' He Started an Eco-Friendly Gig And Now Makes $200K a Year

Environmentally-conscious laws are picking up steam across the country. When one went into effect in Zach Cavacas's home state, he saw a lucrative business opportunity. Chances are, a similar law is coming to your state, or is already there.

Leadership

Are You a Visionary Leader? Here's How to Tell (and What You Can Do to Become One)

What the world needs now is leaders who think differently. How do you stack up?

Leadership

I've Negotiated High-Pressure, Multi-Million-Dollar Deals for Artists Like Bruno Mars and Enrique Iglesias — Here's the Strategy That Always Helps Me Win

Lylette Pizarro, founder and co-managing partner of Influence Media Partners, reveals what it takes to succeed in the dynamic music industry and beyond.