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This U.S. Open Cocktail Is Expected to Bring in $10 Million in Sales in Just Two Weeks Last year, thirsty tennis fans drank more than 450,000 Honey Deuces.

By Erin Davis

Key Takeaways

  • The 'Honey Deuce' is the U.S. Open's signature cocktail, generating over $10 million in sales.
  • More than 450,000 Honey Deuces were served last year at the USTA Billie Jean King National Tennis Center, even with its $23 price tag.
  • With over 2.2 million sold to date, the collectible cup has become a trendy accessory among tennis fans.
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The U.S. Open signature Honey Deuce cocktail is the tennis tournament's pot of gold.

The cocktail concoction, which combines Grey Goose vodka with raspberry liqueur and lemonade, topped with melon balls mimicking tiny tennis balls, is expected to bring in a staggering $10 million in sales this year, per CBS News.

Photo by Cora Veltman/Sportico | Getty Images

Last year, thirsty fans at the USTA Billie Jean King National Tennis Center in Queens lapped up over 450,000 Honey Deuces — even with its $23 price tag. The drink is named after the tennis term for a tied score of 40-40.

Related: US Open's Fan-Favorite Concession Skyrockets to 15-Year High Price

Part of its charm is the reusable acrylic cup, which has the names of the tournament's past winners. Six-time champion U.S. Open Serena Williams posted a TikTok this week trying the famous drink for the first time.

@serena Honey dew #usopen #fyp #foryourpage #serenawilliams ♬ original sound - Serenawilliams

Other Grand Slam tournaments offer their own signature beverages, such as Wimbledon's Pimm's Cup and the champagne of the French Open, though none rival the lucrative impact of the U.S. Open's drink.

However, it's worth noting that this year, due to rowdy behavior by fans, French Open officials banned booze in the stands.

The total purse for the 2024 U.S. Open is $75 million, a 15% increase from last year. The singles winners will take home $3.6 million each, a 20% increase from 2023.

Related: This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

Erin Davis

Entrepreneur Staff

Freelance Writer

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