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The US Open's Fan-Favorite Concession Skyrockets to 15-Year High Price The tennis championship's beloved adult beverage is getting pricier every year -- and fans are taking notice.

By Emily Rella

Twitter via @_ZachGriff
Twitter via @_ZachGriff

Inflation has affected virtually every aspect of the American consumer chain, even professional sporting events.

This year's US Open Tennis Championships is not immune (you can partially thank Serena Williams' retirement announcement for that), but ticket costs aren't the only thing that's skyrocketing, especially when it comes to one tried and true concession.

The famed drink of the tournament is dubbed the Honey Deuce — a Grey Goose vodka-based drink made with raspberry liqueur and lemonade and garnished with honeydew melons adorably shaped to look like tennis balls.

What's not so adorable, however, is the $22 price tag — for one cocktail.

Granted, you get to keep the signature cup, but for many tennis fans and tournament goers, the cost is anything but an ace.

The drink, which debuted in 2007, was originally priced at $18 and increased to $20 in 2019 when roughly 250,000 were sold. More than 1 million Honey Deuces have been sold in the last 15 years.

Bloomberg reported that concessions in general are up about 10%, with local hotels charging upwards of $519 per night during the first round of the tournament with others even reaching $700 per night over the holiday weekend and into the later rounds of the tournament.

Ticket prices at the tournament have also skyrocketed, with the cheapest tickets for the Women's finals starting at $180 and the Men's and Women's Doubles Final tickets starting at $350 a pop on Stubhub.

The US Open is expected to run through September 12.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

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