Is RadioShack's Inappropriate Twitter Account Genius Marketing or an Another Annoying Troll? The company's posts have been going viral on social media.

By Emily Rella

entrepreneur daily
Drew Angerer | Getty Images

RadioShack may seem like a relic of the past, but this week the company was the topic of conversation for brow-raising reasons.

In what first appeared to be an apparent hack, the RadioShack Twitter account went viral for posting some very questionable (and very off-brand) Tweets including references to sexual acts, drugs, and an array of celebrities and businesspeople including Elon Musk.

But it was not a hack. A company executive told The Washington Post that it is part of their new voice.

"It's our voice, a new voice, one for the people," Abel Czupor, the chief marketing officer, told the paper. "RadioShack's audience used to be only an older demographic, but as times have changed and e-commerce has taken over, the old voice of RadioShack is no longer relevant."

The company FKA RadioShack filed for Chapter 11 bankruptcy protection in both 2015 and 2017 before eventually being acquired by entrepreneur investors Alex Mehr and Tai Lopez, the duo behind Retail E-commerce Ventures (REV) in 2020. According to the AP, there are about 400 RadioShack locations that remain open but operate independently from the REV-owned parent company.

On Twitter, RadioShack has been promoting RadioShack Swap, a crypto exchange platform run through a separate app. Its token —$RADIO — was worth less than one cent as of Friday afternoon.

"Our mission is to be the first protocol to bridge the gap to mainstream usage of blockchain and cryptocurrencies," the company says on its website.

RadioShack first announced plans to launch Swap last December, reportedly garnering a waitlist of interested crypto traders who wanted access to the platform upon its launch.

As of Friday afternoon, RadioShack had over 336,000 followers.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

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