Get All Access for $5/mo

What Is Vooza and Why Should You Care? Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.

By Jason HeadsetsDotCom Edited by Dan Bova

What is Vooza and Why Should You CareIf you haven't heard of Vooza yet, you're missing out on a huge opportunity to buy their awesome new mobile app. Right? Or is it a free app? Wait, are they even building an app at all?

Last month, an apparently faux startup called Vooza released a series of videos that parodied the startup world -- aiming squarely at the Silicon Valley tech scene. In the videos, Vooza's "CEO" Matt Stillman and employees spoof start-up world clichés like having conceptual -- if not highfalutin -- big ideas, websites that exist in perpetual beta, going to design school and the all-important Twitter protocol.

Vooza may or may not be a real startup, and they may or may not be building a real app. The one thing they are doing is creating a ton of buzz without spending a single ad dollar. How? By being creative.

Related: Why Social Media is Nothing Without Creativity

The team responsible for Vooza saw an opportunity in the seemingly endless spawning of tech startups today and decided to capitalize on it. Online video is an extremely compelling form of media, and, with great writing, solid actors and a vast knowledge of the startup/tech industry's most recognizable buzzwords and catchphrases, you can easily grab people's attention.

Not only has Vooza managed to grab that attention (see TechCrunch, Wired and Huffington Post articles), they've gotten people to share their hilariously ambiguous content -- successfully building an audience that isn't even sure of what they're selling. The only burning question now is, what is Vooza going to do with this audience? Actually make and sell an app? Make videos for other companies? Or will they ride the wave of comedy and create an online entertainment channel?

Related: Live Chat with Social-Media Maven Jason Sadler

No matter what Vooza decides to do, their out-of-the-box thinking is a perfect example of how businesses can stand out from the crowd. They didn't create a groundbreaking medium. There are, of course, hundreds of thousands of videos made every day. Vooza simply made their funnier and refreshing. They saw a comedic opportunity in something that's relevant to large number of people, and it's paying off.

So to all the aspiring startups, entrepreneurs, current business owners, take note: Being creative will get you much further in the media, in growing an audience and in creating buzz than any Facebook or Google ad campaign ever will. Create something worth sharing, whether it's relatable, mind-blowing, or simply just clever. It's nearly impossible to pay for the type of exposure Vooza has received, and it all stems from being unique and creative.

Related: How a 9-Year-Old Entrepreneur's Business Went Viral

Now if you'll excuse me, I have a synergy happy hour I need to attend so I can make sure my business pivots in the right direction to attract VC attention.

What do you think Vooza is selling? If anything?? Let us know in the comments section below.

Jason HeadsetsDotCom

Professional T-shirt Wearer

Each day at IWearYourShirt, Jason HeadsetsDotCom (formerly Sadler) and a team of four professional T-shirt wearers represent a different company online using an array of social-media sites. Before getting paid to wear T-shirts, he co-owned a web-design company. HeadsetsDotCom is an automotive enthusiast that loves playing Scrabble, watching terrible movies and has been known to dominate a basketball hoop or two. He lives at the beach in Jacksonville, Fla., which gives him the freedom to prance around in T-shirts 365 days out of the year with his Staffordshire Bull Terrier named Plaxico. Follow Jason @IWearYourShirt and Plaxico @PlaxicoTheDog.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Why Does Taylor Swift Keep Stopping Her Shows Mid-Song? It's Actually a Great Lesson in Leadership.

Taylor Swift has paused nearly half of her shows while on the European leg of her Eras tour, and the reason is something leaders can learn from.


You'll Never Escape the Cycle of Turnover If You Don't Learn This Important Skill

Employee retention is a top challenge for small business owners — and the key to keeping your employees happy and engaged starts with a skill you can learn to embody as a leader.

Side Hustle

This Mom Started a Side Hustle on Facebook — Now It Averages $14,000 a Month and She Can 'Work From a Resort in the Maldives'

Heather Freeman was searching for a way to make some extra cash — and her cousin gave her a great idea.

Business News

How to Start Your Dream Business This Weekend, According to a Tech CEO Worth $36 Million

He started his now 14-year-old company in one weekend for $60 — it made $300,000 the first year, and $3 million the second.

Side Hustle

This 26-Year-Old's Side Hustle That 'Anybody Can Do' Grew to Earn $170,000 a Month. Here's What Happened When I Tested It.

Stephen Alvarez was working at a dental supply company and following his passion for cars on the side — then an Instagram ad changed everything.