Get All Access for $5/mo

Will Podcasts Like 'Serial' Be the Binge-Worthy Successors to TV? The record-shattering success of 'Serial' points to a storytelling medium that is at once seemingly groundbreaking and also oddly old-fashioned.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

While television has become the entertainment medium du jour -- bolstered, no doubt, by binge-inducing services like Netflix -- the hysteria surrounding a new podcast called Serial would seem to point to latent opportunities within a storytelling medium that feels both rife with potential and oddly old-fashioned.

Serial, which has held steady at the top of the iTunes charts since its debut last month -- and was the fastest podcast in history to clock 5 million downloads -- has become an undeniable cultural phenomenon. Each of its eight episodes has been downloaded roughly 1.2 million times.

The series recounts the 1999 murder of Baltimore high school student Hae Min Lee, for which her then-boyfriend, Adnan Syed, is serving a life sentence despite some ambiguities in the case.

Related: With Its First Original Movie, Netflix Aims to Upend Old-Fashioned Film Distribution

Serial host Sarah Koenig -- a This American Life producer who became obsessed with the story -- has undertaken her own investigation and is releasing hour-long episodes that depict her team's findings in near real-time.

"Our hope is that it'll play like a great HBO or Netflix series, where you get caught up with the characters and the thing unfolds week after week," explained This American Life creator Ira Glass in announcing the spinoff series. "But with a true story, and no pictures. Like House of Cards, but you can enjoy it while you're driving."

Though podcasting is hardly a new medium, the fervor surrounding Serial -- as well as its unique episodic structure -- has broken fresh ground. In addition to spawning a host of podcasts about the podcast and an avid community of crime solvers on Reddit, everyone from Mandy Moore to David Carr to House of Cards creator Beau Willimon has tweeted about their unbridled enthusiasm for the series.

Related: Chipotle's New Series Feels Like House of Cards, But Without the Good Parts

And while Serial is based on actual events, the acclaim also feels like a bit of a full-circle moment, harkening back to radio's golden age, where serialized shows were ubiquitous.

Koenig and crew are still in production for Serial's first season, which is expected to feature roughly 12 episodes. A second season is also likely -- though Koenig has said that it probably won't focus on a crime story.

Ultimately, however, the show's wild success would seem to point to new opportunities for content creators, marketers and even audio streaming startups like Audible amid a seeming groundswell in the podcasting industry. "When I first proposed the idea of a serial show that you couldn't binge on and had to wait for every week, some people thought I was insane," Koenig recently told New York magazine. "I might still be insane, but at least all my listeners are now crazy with me."

Related: Listen and Learn From These 9 Emerging Entrepreneurial Podcasters

Geoff Weiss

Staff Writer. Frequently covers digital media.

Geoff Weiss is a staff writer at Entrepreneur.com who frequently covers digital media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Productivity

My Employees Taught Me These 5 Lessons on Productivity

Entrepreneurs should focus on understanding and catering to individual work patterns and needs rather than enforcing one-size-fits-all productivity methods.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

You Need an Advisory Team More Than Ever. Here's Why — and How to Run One Effectively.

The right advice, particularly in a company's early stages, can be an existential matter: how to surround yourself with the right minds.